The Latest
Green Deal is the ‘Motor for the Recovery’ for Europe
For Forbes, Lecturer Suzy Taherian notes Europe's commitment to the $1.1 trillion Green Deal, detailing why U.S. and world leaders can make significant strides on green initiatives right now.
Assistant Professor Mike Palazzolo Honored with Top Award for Marketing Research
Paul E. Green Award for “Frugality is Hard to Afford”
The Journal of Marketing Research has recognized Assistant Professor Mike Palazzolo with the 2019 Paul E. Green Award for his paper “Frugality is Hard to Afford.”
A Prophet, a Traffic Cop and a Chess Master Walked into a Board
For Forbes, Lecturer Suzy Taherian defines new roles—such as Chief Culture Officer, Traffic Cop, and Prophet—board members must assume during crises like the COVID-19 pandemic.
$2.5 Trillion in M&A Pushing Open Debt Markets
Lecturer Suzy Taherian, in her recent blog for Forbes, shares the outlook for private equity investment given the fact that lenders are looking at shorter-term loans since the long-term horizon is unclear.
Five Strategies to Pivot Away from Corona
For Forbes, Lecturer Suzy Taherian lists five ways CEOs can find alternatives to survive in this difficult economy, recognizing the importance of health care, transportation and supply chains.
What Are CEOs Doing Wrong With Their Crisis Communications?
For Forbes, Lecturer Suzy Taherian says CEOs who effectively manage bad news can help their organizations recover more quickly, especially right now during the crisis.
Thousands to File for Bankruptcy: What All CFOs Should Know
Neiman Marcus—following J.Crew—is expected to file for bankruptcy. In Forbes, Lecturer Suzy Taherian says CFOs need to fully understand bankruptcy as an option.
Unwinding the Hidden Tax Implications of CARES Act
For Forbes, Lecturer Suzy Taherian shares what CFOs should know about recent government funding to help businesses cover payroll, utilities, rent, and interest.
The CFO’s Shame of Accepting Government Assistance
For Forbes, Lecturer Suzy Taherian provides insight into CFOs' qualms in applying for government-provided forgivable loans following the passage of the $2 trillion CARES stimulus bill.
What Is The Shape Of Economic Recovery? V, U, Or L
What will the economic recovery look like? Lecturer Suzy Taherian discusses V, U and L-shaped recovery curves for multiple businesses in her latest blog for Forbes.
Similar but Better: When Product Comparisons Are Traps
Research by Greta Hsu examines the growth of vape devices and how the makers of such products took steps to get them quickly accepted. These steps in turn led them into a trap of their own making.
New Drama On Business Interruption Insurance: Refunds, Higher Premiums And Legal Battles
Lecturer Suzy Taherian discusses the dramatic fluctuations in insurance costs and reimbursements due to the global pandemic and what roles businesses will play going forward.