Bay Area MBA Product Management & Marketing Club
Product managers are the "CEO of the product".
The goal of the club is to help students understand the pivotal role of a product manager in the industry. We invite product managers from leading Silicon Valley companies to talk about their product management careers and share a day in the role of a product manager. We organize case interview workshops that help students understand real-time business challenges and how to solve them.
The Product Management & Marketing Club organizes workshops, speaker sessions, networking events, course advisory and interview preparation in association with the GSM’s Career Development Team, providing a launchpad for students who are passionate about pursuing a career in product management.
We invite you to join the club if you have interest in this space and would like to learn and contribute.
Useful Resources
MBA courses offered
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MGB-445Y-001 Product Management
Marc Lowe
Overview of the requirements, issues, and tools involved in marketing of products and services via lectures, case studies, and a hands-on, quarter-long competitive simulation. -
MGB-241-001 New Product Development
Kay Peters
This course introduces students to the major activities involved in developing new products and services. Emphasis is on learning practical skills and techniques that can help students be successful in a product development environment. Students will learn how to understand customer and user needs, and translate them into meaningful product concepts; manage product development programs and teams across multiple functions. Do financial analysis of programs and make economic tradeoffs in the development effort. Choose product development methodologies appropriate for the business and products. As part of the course, students may work on a new product development project. -
MGB-404Y-001 Marketing Management
Prasad Naik
Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales. -
Applied Marketing
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MGV-239V-001 Digital Marketing
Common Interview Questions
Suggested books
Club Leaders
Debasish Panda
President
Debasish Panda is a 2023 Bay Area MBA student with an emphasis on strategy and product Management. He is an engineering graduate with a diversified experience in software engineering and product development in domain areas like banking and finance, high-tech/digital, life sciences and Security. He is currently working as a senior technical program manager (certified PMP, CSM) in a technology-driven cybersecurity company.
In his free time, you can find him playing badminton or exploring new places with his family!
“You want innovation, be diverse!”
Ashwin Sampath
Vice President
Ashwin Sampath is a 2023 Bay Area MBA student with an emphasis on product management and entrepreneurship. He is a computer science graduate with more than a decade of experience as a software engineer in the areas of data networking and systems design. He is currently on a break from the rigors of corporate life to explore ideas in the areas of consumer packaging and plastic waste reduction.
He is passionate about Indian classical music and savory Indian bakes and pursues both in his free time.
“Consume less, Let the Blue planet stay BLUE”
Runtian He
Director of Communication
Runtian He is a 2024 Bay Area MBA student with an emphasis on product management and entrepreneurship. She is passionate about product design. Her first job was as a technology consultant at Accenture. To design products that benefit society, she transformed into the internet industry to become a product manager. She also had entrepreneurial experience in China. The first company was in the Fintech industry and the second company focused on early childhood education platforms. She is interested in interior design, early childhood education, hiking, camping and kickboxing.
“Stay Hungry Stay Foolish”
Prachi Mishra
Director of Marketing
Prachi Mishra is a 2023 MBA candidate focused on Marketing. She is a Marketing professional and has over six years of experience in digital marketing, growth marketing, and public relations. With her mission to make education accessible to all, she has worked and volunteered with top ed-tech firms in past and wishes to create her own free ed-tech platform someday.
In her free time, she enjoys cooking, binge-watching OTTs, social media, shopping, and traveling.
General Members
Shengdan Yang
Shengdan Yang is a 2023 Bay Area MBA student with an emphasis on product management and business analytics. She has a telecommunication engineering background, experience with medical imaging and hardware development. She is now a product manager focusing on products related to engineered optics- stepping into the Metaverse.
She spends a lot of time in the gym, and in the kitchen, also a big fan of anime and language learning. Always free for a cup of good coffee :)
“I learned to always take on things I'd never done before. Growth and comfort do not coexist.”
Lakshmi Vadrevu
Lakshmi Vadrevu is a 2023 Bay Area MBA student with an emphasis on strategy and product management. She is an engineering graduate with over a decade of experience in consulting field specific to Business Intelligence & Analytics in areas such as financial services, technology, marketing and entertainment industry. She is currently on a break from consulting and would like to pivot her career towards Product Management roles.
She is passionate about interior designing and explores new things in her free time.
“Stay Organized, Be Creative!”
Ritu Raj Saini
Ritu Raj Saini is a 2023 Bay Area MBA student with an emphasis on STEM and Product Management. She is an engineering graduate with a diversified experience in domains like Connected Cars and IoT Network Connectivity. She started her career as a Software Engineer, and later switched to Quality Development Lead. She is passionate about Product Design and Development.
In her spare time, you can find her traveling, and spending time with her son.
Connect with Ritu