Known as the “Spotify of learning”, EdCast helps organizations to aggregate internal and external content (e.g., from learning and human resource management systems as well as Coursera, Pluralsight, Harvard Business Review, etc.) to optimize the professional experience journey for each employee, a journey that typically spans learning, skilling, and career mobility. EdCast recently identified a significant enhancement to the analytic capabilities of its learning platform. The student team has been tasked to explore ways to accelerate the addition of the new capability by researching the proposed business application that is new to EdCast's existing focus, creating a proof-of-concept application, and putting together a candidate go-to-market strategy.