Impossible Foods

  • Assessed potential for a broad shift to plant-based milk including understanding consumer preferences, market size, price points and purchase drivers, and developed business case for a new plant-based product that rivals cow milk in taste, nutrition, functionality and cost.
  • The company sought a team to valorize co-products created from plant-based meat alternative production, create a bio-refinery business plan, and a strategy for monetizing co-products including key opportunities and risks.