Kiva

2020-2021

Kiva is an international nonprofit, founded in 2005 in San Francisco, with a mission to help the more than 1.7 billion unbanked around the world who cannot access much-needed financial services. MSBA students are developing analytical insights and models to enable Kiva to grow the value and use of its programs. Specifically, they are employing data science to understand how to increase uptake and stickiness, which product and marketing features provide greatest value to users, and how to position different lending products to maximize impact.