Mike Palazzolo

Assistant Professor

Ph.D., University of Michigan

Research Expertise
Choice, causal inference, retail, nutrition

Mike Palazzolo's research lies at the intersection of marketing and policy. Recently he has been focused on consumer nutrition, in an effort to learn how marketers can encourage healthier food selection. 

Palazzolo teaches courses on causal inference and marketing analytics for the GSM's MBA programs.

Palazzolo earned his Ph.D. at the University of Michigan’s Ross School of Business, and his MBA at the UC Davis Graduate School of Management. He received his B.S. in management science at UC San Diego.


  • Top Award for Marketing Research

    Assistant Professor Mike Palazzolo won the 2019 Paul Green Award for his paper “Frugality is Hard to Afford.” The annual award recognizes the best article in the Journal of Marketing Research with the greatest potential to contribute to the theory, methods, and practice of marketing. This is the first time that a GSM faculty member has received this award.