Part of SoftBank’s worldwide portfolio of companies revolutionizing business and commerce with cutting-edge technology, REEF transforms underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, Canada, and has a growing presence in Europe. Partnering with the MSBA program allows REEF to pair its rich data infrastructure with cutting-edge decision technologies and enthusiastic young talent from UC Davis to boost its workforce management systems and outcomes.