Veritec is an innovation-led pricing and revenue management solution consulting firm specializing in non-traditional and emerging application domains. One such area has been self-storage. Veritec's solutions optimize both pricing for new customers as well as rent increases for existing customers of self-storage facilities. Veritec offers state-of-the art dynamic pricing methods that allow self-storage operators to offer multiple prices for inventory for which only a single price traditionally applied, often with automated day-to-day adjustments.
The student team is exploring extensions to Veritec's pricing methodology for new customers that incorporate supply and demand signals, specifically evaluating the impacts of competitor pricing actions relative to a target company.