Director of Web Marketing
Lisa Nguyen is a veteran web marketing professional with a proven track record in online user experience, design and implementation. She has been an innovative marcom leader in both industry, including web site development, content and social media management for Aerojet Rocketdyne, the California Fuel Cell Partnership and California Hydrogen Business Council, as well as at UC Davis, including content strategy, market research and web/digital communications for UC Davis Student Health and Counseling Services, and UC Davis Student Affairs Marketing and Communications.
Most recently, she served at the Communications Specialist for the Children’s Miracle Network at the UC Davis Health System. There she was deeply involved in content development, communications distribution, social media strategy and web site management and worked with outside vendors on large projects, including video production.
As director of web marketing, Lisa leads a Graduate School of Management team of web editors and content contributors, overseeing the School’s web environment, social media and online marketing campaigns. She is passionate about creating integrated messages and leveraging technology to effectively tell a story, build a community, and connect a message to the right audience.
When Lisa is not working, she enjoys spending time with her family and working to complete her master’s degree in integrated marketing communications.