Analyzed the impact of and created a framework for transitioning from direct mail marketing to digital marketing for AT&T Wireless products for both general and diverse market segments.
Developed a clear market definition of eSports and surrounding industry landscape, projections for long-term profitability, conceivable competitors, trends in the market and potential advantages and pitfalls.
Investigated data sources for key variables, designed and developed a predictive model and provided proof of concept and recommendations with the goal of supporting the company’s financial transformation using machine learning and artificial intelligence.
Characterized the communication preferences of Agilent’s current and future customers, surveyed various communications strategies and vehicles, and developed actionable recommendations with respect to appropriate media mix and communications strategy.
Completed a strategic evaluation the veterinary medical school’s pricing across major clinical lines of service in order to complete a comparative analysis and economic model to inform the impact of shifting pricing strategy on services.
Traveled to Santiago, Chile to participate in the startup phase of an international venture intended to strengthen UC Davis’s visibility and presence in regions around the world. Pinpointed the UC Davis center in Chile as a prototype to develop KPIs and engagement strategy in the region and globally.
Evaluated prototypes of care models, technical feasibility and user desirability for unmet millennial user needs, and a forecast of how each model might perform against those demands.
Assessed the global market for their certified products, and identified the most impactful opportunities and markets to grow awareness, interest, and purchase intent for Snell certified headgear.
Explored pursuits of new verticals, competitors and market opportunities in the complete real estate transaction from contract to close for this rapidly-growing software company.
Assessed how the next generation of home buyers envision the ideal home buying process and developed strategic recommendations for the company to disrupt the space, including building a blueprint of needs for new homebuyers and recommendations for market positioning to meet evolving demands.
Built an operational and financial model intended to enhance, develop and rebrand the club’s soccer camps and clinics programs, and support this with a marketing strategy to drive participation and revenue.
Evaluation of the competitive market for a SaaS model-based feature, recommendations for business model covering competitive pricing and marketing messages, and a benchmarking strategy to evaluate model success.
Evaluated go-to-market strategies for the software to identify the right customer segment, studied existing business models, and made recommendations for competitive market positioning, pricing strategy and messaging.
Defined and developed a ubiquitous ROI calculation approach to be used throughout the company’s selling platform; plans are to deploy the ROI calculator to demonstrate the value in sales cycles and calculate results in implementation across all verticals.
Developed a creative strategy to access long-term, patient capital in the US in order to invest in expansion of the direct-to-consumer distribution platform for this fast-growing coffee company, owned by thousands of family farmers.
Team conducted market research aimed at understanding customer base for the company to target potential small and medium-sized business customers and effectively meet their needs.
Microsoft’s Airband Initiative aims to bridge the digital divide by enabling internet access to rural America. In partnership with Cal.net and Synnex, the project focused on developing a model to drive business opportunities in targeted verticals through untapped technologies like TVWS and IoT.
This project focused on helping Micron understand artificial intelligence developers’ requirements, pain points and challenges with integrating AI technology into their target hardware and software platforms and provide strategy and business opportunity recommendations for Micron based on key findings.
Developed and recommended disruptive strategies that Micron could adopt to offset competitive moves and maintain market leadership in the autonomous vehicle semiconductor market.
Working with Global Sustainability Team, assessed commercial viability of various carbon capture solutions to help Mars meet their sustainability and carbon footprint reduction goals.
Built a tool used to evaluate available technologies and potential strategic value of investment options for digital marketing analytics.
Assessed the commercial viability of new technology; helped the firm develop product applications and identify opportunities based on new and existing consumer insights, effectively serving as the initial marketing team for this cutting-edge technology.
In conjunction with ZHAW School of Management and Law in Switzerland, provided an outsider view on how an existing or new competitor might disrupt the market and impact Logitech’s leadership position in workplace innovation.
Analysis of U.S. and foreign investments in a new targeted area of the world including growth trends and barriers in the agriculture market to inform their overall company strategy.
Conducted targeted market research and analysis on the key strategies and trends in the food and agriculture industry to help inform the company’s overall roadmap for providing consulting services
Assessed potential for a broad shift to plant-based milk including understanding consumer preferences, market size, price points and purchase drivers, and developed business case for a new plant-based product that rivals cow milk in taste, nutrition, functionality and cost.
The company sought a team to valorize co-products created from plant-based meat alternative production, create a bio-refinery business plan, and a strategy for monetizing co-products including key opportunities and risks.
Built out a set of goals and metrics that would support the execution of strategic initiative plan to maintain overall competitive advantage; identified KPIs and ways to monitor execution, operational effectiveness, and other critical aspects of culture and engagement using “balanced scorecard” methodology.
Evaluated the evolving market for vegetable production in protection production systems and identified the implications for overall vegetable production in North America. Proposed new market strategies that identified top opportunities, key success factors, required investment and
