Become Visible and Valuable: A refreshing approach to building a personal brand that matters

Your personal brand is your story—and you’re the best person to tell it. If you’re not actively shaping your personal brand, someone else is. And most people get it wrong—applying personal branding tactics that ignore the proven strategies behind successful corporate brands. 

In this dynamic workshop, Lecturer Vanessa Errecarte shares insights from her popular Personal Branding course at the UC Davis Graduate School of Management and her forthcoming book.

You’ll learn how to build a personal brand that increases your visibility by offering value to others—boosting your credibility and career in the process.