PBWC 34th Annual Conference: ENGAGE

We're proud to be an education partner of the Professional Business Women of California. PBWC's 34th Annual Conference will inspire you to engage in thriving! You'll be motivated by inspirational keynote speakers, skill-building seminars, opportunities to connect and transform, and a space to grow your vision and achieve your aspirations.  

Visit our virtual booth at this year's Engage event and explore your graduate business degree options. Learn first-hand about the nationally ranked University of California, Davis MBA program.

Women in Leadership Bay Area Panelists

1–1:45 p.m. Shreya Pandey 

2:30–3:15 p.m. Prachi Mishra 

Make Your Mark: Creating an E.P.I.C. Personal Brand 

Presented by: Vanessa Erracarte

How do industry leaders become industry leaders? How do pundits become pundits? How do you get to the point where you are being recruited for opportunities instead of applying for them?

In 2023, the possibilities for personal growth via a personal brand are limitless. Having one should not be optional. The average American spends over eight hours a day online, yet most people do not show up in that space with a united strategy or brand. In this workshop, you will learn a four-step strategy to establish, package, share, and grow a personal brand online.

Vanessa Errecarte teaches Personal Branding, Strategic Branding, Digital Marketing, and Applied Marketing at the UC Davis Graduate School of Management and was awarded Teacher of the Year there in 2022. Errecarte also owns a marketing consulting and training firm in Northern California called Marketing Simplified.

Why a UC Davis MBA?

Our programs are offered at the UC Davis campus, the San Francisco Bay Area—the world’s foremost hub of innovation, in Sacramento—California’s thriving state capital, and the University of California's first online MBA.

• Personal attention from the No. 2 ranked faculty in the world.
• Industry Immersions that tap UC Davis corporate network and trailblazing research strengths.
• Collaborative Leadership Program that will prepare you to lead teams in today’s complex global business world.