PBWC 35th Annual Conference: Be You!

We're proud to be an education partner of the Professional Business Women of California. PBWC's 35th Annual Conference "Be You" will help you nurture personal and professional skills designed to enhance your performance and advance your career, so you feel empowered to be yourself in all places, at all times, and in all ways.

You'll be motivated by inspirational keynote speakers, skill-building seminars, opportunities to connect and transform, and a space to grow your vision and achieve your aspirations. 

Connect with Us!

There are countless benefits to earning a UC Davis MBA. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, an MBA opens many new professional doors for you. An admissions representative will answer all your questions about our world-class curriculum, our global alumni network and more. Ask about our scholarship and financing options too!

Make Your Mark: Creating an E.P.I.C. Personal Brand 

Presented by: Vanessa Errecarte

How do industry leaders become industry leaders? How do pundits become pundits? How do you get to the point where you are being recruited for opportunities instead of applying for them?

In 2024, the possibilities for personal growth via a personal brand are limitless. Having one should not be optional. The average American spends over eight hours a day online, yet most people do not show up in that space with a united strategy or brand. In this workshop, you will learn a four-step strategy to establish, package, share, and grow a personal brand online.

Vanessa Errecarte teaches Personal Branding, Strategic Branding, Digital Marketing, and Applied Marketing at the UC Davis Graduate School of Management and was awarded Teacher of the Year there in 2022. Errecarte also owns a marketing consulting and training firm in Northern California called Marketing Simplified.