UC Davis MSBA strategic projects bring company partners together with MSBA student teams and a faculty advisor. In the one-year course, which runs the duration of the program, students solve complex data analytics problems and present recommendations to the client company.
MSBA student teams collaborated on these 2017-18 projects for leading corporations and organizations:
Two student teams are working with Autodesk’s data scientists, engineers and business leaders. The first team is examining how Autodesk to better engage with cloud customers throughout their subscription lifecycle. The second team is analyzing the performance of key operational systems to improve performance and end-user experience. Based in San Francisco, Autodesk is a global leader in in 3D design, engineering and entertainment software that helps people imagine, design, and create a better world.
CHARLES SCHWAB corporation
The MSBA practicum team worked closely with the Analytics & Business Insight organization to build an interactive, self-service dashboard that provides a state-of-the-business view of key metrics for Charles Schwab.
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Students tapped Internet-of-Things technology to explore real-time occupancy data with the goal of understanding how the workforce interacts with their office environment and how to influence productivity by improving space utilization. CBRE is the world’s largest commercial real estate services firm serving owners, investors and occupiers. Headquartered in San Francisco, McKesson Corporation—5th on the FORTUNE 500—is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology and specialty care and healthcare information technology.
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UC Davis Center for Student Affairs Assessment
As many as one in four college students in California suffer from food insecurity, unable to get proper nutrition, in quantity or quality. The student team assisted the UC Davis Center for Student Affairs Assessment (CSAA) in creating a system to monitor and improve the campus food supply chain.
The student team worked with augmenting industry pricing and analytics experts tasked with improving profitability at a large California grocery chain by leveraging point-of-service and pricing data that capture how internal and external price signals impact customer behavior. Dunnhumby uses the power of customer (big) data and insights to create customer-first and personalized in-store, digital and mobile customer experiences.
The student team assisted a customer-centric, locally-owned grocery chain evaluate its marketing analytics strategy and deliver insights that maximize promotional impact and strengthen customer relationship. Based in Woodland, Calif., Nugget Markets is a privately owned, $300+ mil. revenue grocery chain ranked 12 consecutive years among Fortune’s Best Companies to Work For.
SMUD (Sacramento Municipal Utility District)
The student team examined the problem of commercial power fraud and recommending analytically-derived solutions with the goal of creating a safer, sustainable and more equitable environment for its entire customer base. Founded in 1946, SMUD is Sacramento’s community-owned, not-for-profit electric service, among the six largest of its kind in the U.S.