The Fashom Project: Customizing an AI Chatbot for E-Commerce
Rohit Desai
Blog

The Fashom Project: Customizing an AI Chatbot for E-Commerce

Overview of the MSBA year-long practicum project

Elevate your data analytics and communications skills by collaborating with clients like Fashom, an online fashion retailer. MSBA alum Rohit Desai shares how his team created an AI solution during the practicum project.

Capturing Competitive Advantage With AI
Carrie Beam
Blog

Capturing Competitive Advantage With AI

Carrie Beam, MSBA Director of Analytics Projects

Dr. Carrie Beam, Director of MSBA Analytics Projects, shared insights during a webinar hosted by Modern Ideas for Business, covering AI trends, real-world analytics projects and MSBA practicum projects.

“Data is the New Oil”
Yuna Kim holding up two certificates
Blog

“Data is the New Oil”

MSBA becomes my pipeline to mastering analytics

MSBA alumna Yuna Kim highlights her transformation through the hands-on practicum project for a leading healthcare provider and taking second place in the Aggie Hackathon.

Explore Innovative MSBA Practicum Projects
MSBA students wearing UC Davis sweaters in San Francisco
Blog

Explore Innovative MSBA Practicum Projects

Videos spotlight projects in healthcare, marketing, AI-powered customer insights

Watch videos for a deep dive into the innovative practicum projects that teams of Master of Science in Business Analytics (MSBA) students have developed solutions for partner companies and organizations. Learn more about how your organization can benefit from partnering with us.

Updated MSBA Curriculum: Stronger Focus on AI
stock photo of hands displayed over a laptop with the text AI
Blog

Updated MSBA Curriculum: Stronger Focus on AI

Presented by Ashwin Aravindakshan Nair, Associate Professor and MSBA Academic Director

Associate Professor and MSBA Academic Director Ashwin A. Nair announces the latest business analytics curriculum update including a stronger focus on artificial intelligence.

UC Davis MSBA Edge: Practicum Projects
Six MSBA students sitting on the steps of the KQED offices
Blog

UC Davis MSBA Edge: Practicum Projects

Presented by MSBA Director of Analytics Projects Carrie Beam

Our year-long practicum projects are a powerful learning experience, bringing company partners together with MSBA student teams and top faculty advisors to develop solutions for clients. MSBA Director of Analytics Projects Carrie Beam shares the details.

Brewing Up Success: My Journey to Join Starbucks as Data Analyst
Sayar Banner Banerjee and two other students wearing safety vest at a warehouse
Blog

Brewing Up Success: My Journey to Join Starbucks as Data Analyst

MSBA program offers flawless curriculum design and implementation

Alum Saya Banerjee credits the MSBA program for gaining experience collaborating with industry partners and tackle real-world business challenges—leading to a role at Starbucks.

Maximizing Business Value with Analytics: The UC Davis MSBA Practicum Experience
people sitting around a table outside enjoying drinks and food
Blog

Maximizing Business Value with Analytics: The UC Davis MSBA Practicum Experience

How we’re helping Gain Credit gain an edge in detecting customer fraud

The MSBA practicum brings diverse teams together to collaborate on analytics-based business problems with companies across industries, allowing us to gain experience and enhance our professional abilities.

Sprighub
Profile

Sprighub

Buy Better: Optimal User Paths and Spending 

Students will have an excellent opportunity to understand customer journeys and online purchase behavior, as well as participate in the full life cycle of data attributions model developments. This is a small, nimble silicon valley startup and students will get to work directly with the founders who are subject matter experts in their fields. 

Savvy Aviation
Profile

Savvy Aviation

Establishing Aircraft Condition by Predictive Maintenance 

Students on this project will provide a set of software tools and create staff workflows to convert the unstructured condition data into quality structured condition data as efficiently as possible.

Qualcomm
Profile

Qualcomm

Future of Computing Devices 

Qualcomm's Snapdragon compute platform brings the best of your smartphones together with the best of your laptop. Students on this project will dive deep into the ever-growing Compute market and analyze consumer needs, changing market demands and rapidly growing technological advancements to provide business insights to Qualcomm. 

Kyron Learning
Profile

Kyron Learning

Fourth-Grade Math and Markov Chains: The Little Chatbot That Could 

This project is something completely different. Students will work with the conversational AI startup to build a chatbot which will take the best instruction from the best math teachers and make it available to students worldwide. 

KQED
Profile

KQED

Forecasting the Future: KQED's Broadcast & Membership Evolution 

Students will perform an in-depth analysis of KQED's members with respect to their age and historical giving, including channels by which they give (direct mail, digital, and on-air pledge). While working on this project, students will gain deep skills in data analytics, modeling and consumer trends.

Department of Health Care Services (DHCS)
Profile

Department of Health Care Services (DHCS)

DHCS Health Informatics 

Working with the DHCS team will give students invaluable experience and insight into the California health services programs. Students will get an in-depth insight into the collection, analysis, management, and dissemination of quality data and data products for programs to make sound, data-driven decisions supporting program needs and requirements regarding health care in California. 

ChargePoint
Profile

ChargePoint

Establishing a Commanding Presence in the Emerging Fleet Industry Market 

Students will get a first-hand view of how financial models and pricing information drive a successful business. They will work on pricing and discount analysis, revenue management, and various customer segmentation methods along with the ins and outs of the electric vehicle domain.  

ChangeBridge LLC
Profile

ChangeBridge LLC

Improving Management Effectiveness in Organizational Change 

The Challenge of changing a business is in the risk that its organization will not successfully adapt to the accompanying new demands. This project will give students invaluable experience and insight onto the organizational design industry. It will also require students to develop a demonstrable capability to use and coordinate predictive analytics, business user collaboration platforms, and management communications. 

American Eagle Outfitters
Profile

American Eagle Outfitters

Store to Store Inventory Transfer to Improve Inventory Efficiency. When Machine Learning Meets Optimization (Phase 2) 

The objective of this project is to take the learnings from the optimization model in Phase one (completed last year) and continue to improve upon the logic to involve more parameters and data points as well as expand the scope to include Online Consumer demand and transfers back to regional distribution centers to support that demand. This project will enable students to apply their skills in a very challenging and critical area in the field of supply chain analytics.

Practicum Prep: Former Charles Schwab Chief Analytics Officer Joins UC Davis
Headshot of John Carter
Blog

Practicum Prep: Former Charles Schwab Chief Analytics Officer Joins UC Davis

John Carter prepares MSBA students for practicum project success

Student Wenbo Wang catches up with John Carter, who brings 35 years of corporate leadership in data analytics to the MSBA program team, to learn more about his class to prep students for team consulting projects for corporate clients.  

Setting Sail in the MSBA with a Practicum Booster and Davis Day
UC Davis students in front of Egghead sculpture
Blog

Setting Sail in the MSBA with a Practicum Booster and Davis Day

Starting our journey at UC Davis, meeting the dean, touring campus

Onboarding for our MSBA cohort featured a tour of the UC Davis campus, essential preparation for our client projects, and meeting the community.

Meet Our Director of MSBA Analytics Projects
Alumni Panel
Blog

Meet Our Director of MSBA Analytics Projects

An introduction to everything involved with the year-long practicum project

“Don’t focus solely on the ‘what’ you’ll be learning, but think about the ‘who’. These classmates will become vital resources one day,” says Carrie Beam, director of MSBA analytic projects.