Lessons of storytelling, marketing analytics, natural language processing.
We brought together students, alumni, faculty, practitioners and corporate leaders from Google, Facebook, Instagram, Thorn and more to spotlight emerging trends in analytics.
“Now is the best time to think about, and define your analytics narrative.”
Are you ready to jump-start your business analytics career? MSBA Executive Director Amy Russell shares tips and advice to help you strengthen your application.
Jessica Padolina, Zhe Wang and Dhwani Mehta connect their cohort
Soft skills, SQL and machine learning—find out what attracted our three new Graduate Student Analysts to the MSBA program.
3 keys to collaboration on our virtual consulting
“I can’t, but we can.” MSBA student Angela Wang says communication, delegation and support are foundations for collaborating on the year-long consulting project.
Both senior analysts at home improvement retailers’ headquarters in Atlanta
MSBA student Emily Teng catches up with identical twins Ashish and Rohan Ranshinge, both 2019 alums and now senior analysts at Home Depot headquarters in Atlanta.
How are teams and corporate project sponsors selected
Behind the scenes of how practicum projects are developed and how the experience offers students professional growth.
2017-2018
The student team examined the problem of commercial power fraud and recommending analytically-derived solutions with the goal of creating a safer, sustainable and more equitable environment for its entire customer base. Founded in 1946, SMUD is Sacramento's community-owned, not-for-profit electric service, among the six largest of its kind in the U.S.
2017-2018
The student team assisted a customer-centric, locally-owned grocery chain evaluate its marketing analytics strategy and deliver insights that maximize promotional impact and strengthen customer relationship. Based in Woodland, Calif., Nugget Markets is a privately owned, $300+ mil. revenue grocery chain ranked 12 consecutive years among Fortune’s Best Companies to Work For.
2017-2018
The student team worked with augmenting industry pricing and analytics experts tasked with improving profitability at a large California grocery chain by leveraging point-of-service and pricing data that capture how internal and external price signals impact customer behavior. Dunnhumby uses the power of customer (big) data and insights to create customer-first and personalized in-store, digital and mobile customer experiences.
2017-2018
As many as one in four college students in California suffer from food insecurity, unable to get proper nutrition, in quantity or quality. The student team assisted the UC Davis Center for Student Affairs Assessment (CSAA) in creating a system to monitor and improve the campus food supply chain.
2020-2021
The region's only academic health center, UC Davis Health is focused on discovering and sharing knowledge and providing the highest quality of care. As providers compete for patients based on both convenience and quality, improving patient access by decreasing wait times is becoming increasingly important for UC Davis Health. The Access to Care project leverages analytics and multiple data sources to provide UCD Health patients with the right care in the right setting at the right time. That requires the student team to assess and propose improvements
2017-2018
Students tapped Internet-of-Things technology to explore real-time occupancy data with the goal of understanding how the workforce interacts with their office environment and how to influence productivity by improving space utilization. CBRE is the world’s largest commercial real estate services firm serving owners, investors and occupiers. Headquartered in San Francisco, McKesson Corporation—5th on the FORTUNE 500—is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology and specialty care and healthcare information technology.
2017-2018
The MSBA practicum team worked closely with the Analytics & Business Insight organization to build an interactive, self-service dashboard that provides a state-of-the-business view of key metrics for Charles Schwab.
2017-2018
Two student teams are working with Autodesk’s data scientists, engineers and business leaders. The first team is examining how Autodesk to better engage with cloud customers throughout their subscription lifecycle. The second team is analyzing the performance of key operational systems to improve performance and end-user experience. Based in San Francisco, Autodesk is a global leader in in 3D design, engineering and entertainment software that helps people imagine, design, and create a better world.
2018-2019
Omni-channel Merchandising at Fashion Retailer
Optimizing the product assortment at nearly 250 retail locations and integrating the in-store customer experience with its rapidly expanding e-commerce channel is key to Lucky Brand’s profit strategy. This multi-dimensional project gives students exposure to the company’s different organizational processes including demand management, facility planning, and merchandising. Founded in 1990 in Los Angeles, Lucky is an iconic American lifestyle brand specializing in denim.
2018-2019
Innovative Business Models for California’s Electric Vehicle Infrastructure
The plug-in electric vehicle market is growing quickly in California, with 1.2-1.5 million vehicles expected on our roads by 2025 and 5 million by 2030. Public charging is critical for drivers who need more range, don’t have home charging, have slow chargers, or travel longer distances. The students are analyzing charging event data in collaboration with ITS-Davis researchers to design sustainable business models and capacity expansion strategies for charging station providers. ITS-Davis is the leading
2018-2019
Managing Profitability Leakage in Enterprise Sales
Students are working with the Hilti finance team to determine a fair market pricing model based on customer segmentation and revenue potential. The goal is to form fundamental guidelines around pricing based on statistical analysis of Hilti’s current sales data combined with an understanding of business processes. Hilti is a global leader in providing technology-leading products, software and services to the worldwide construction industry through quality, innovation and direct customer relationships.
2018-2019
Optimizing Agricultural Output at a California Farm
The project goal is to provide Bowles management with actionable intelligence on crop rotation to strategically optimize yields and revenues. As a companion to optimized crop rotation, the students are tasked with creating a risk management practice to robustly predict and minimize negative impacts of factors such as water allocations, market prices, and weather. The 11,000-acre Bowles Farm, where the company grows cotton, tomatoes, field crops, and specialty produce, is managed by the sixth generation of farm owners in
2018-2019
Adoption Analytics in Enterprise Software
Continuing the work begun last year, students this year are working with Autodesk’s product managers and data scientists on analytics to support customer success programs. The team is developing data-driven methodologies to help customer success teams effectively engage with customers, enabling scalable approaches to address specific customer needs. Based in San Francisco, Autodesk is a global leader in in 3D design, engineering and entertainment software that helps people imagine, design, and create a better world.
2017-2018
Two
2019-2020
The MSBA team is applying Machine Learning and advanced Data Science to drive customer retention, churn and expansion decisions at this cloud-based enterprise log management and analytics-as-a-service vendor. The analysis combines usage data from Sumo’s petabyle-scale platform and its CRM to identify strategies for customer retention and opportunities for market expansion. Sumo Logic is a SaaS company that helps customers monitor, troubleshoot and secure business-critical applications via a secure, cloud-native, continuous intelligence platform.
