Shared vision and complementary skills essential to our team’s success
A highlight of the MSBA is the program-long practicum project. Our team is collaborating with the California Pacific Medical Center Research Institute (CPMC-RI) to improve data processes in the Cancer Avatar project.
How the diversity of my team and our roles is helping me find my way
For our practicum project, our MSBA team worked with a media non-profit based in the Bay Area, KQED, one of the member television stations throughout the U.S. that are part of the Public Broadcasting Service.
The student team examined the problem of commercial power fraud and recommending analytically-derived solutions with the goal of creating a safer, sustainable and more equitable environment for its entire customer base. Founded in 1946, SMUD is Sacramento's community-owned, not-for-profit electric service, among the six largest of its kind in the U.S.
The student team assisted a customer-centric, locally-owned grocery chain evaluate its marketing analytics strategy and delivering insights that maximize promotional impact and strengthen the customer relationship. Based in Woodland, Calif., Nugget Markets is a privately owned, $300+ mil. revenue grocery chain ranked 12 consecutive years among Fortune’s Best Companies to Work For.
The student team worked with augmenting industry pricing and analytics experts tasked with improving profitability at a large California grocery chain by leveraging point-of-service and pricing data that capture how internal and external price signals impact customer behavior. Dunnhumby uses the power of customer (big) data and insights to create customer-first and personalized in-store, digital and mobile customer experiences.
As many as one in four college students in California suffer from food insecurity, unable to get proper nutrition, in quantity or quality. The student team assisted the UC Davis Center for Student Affairs Assessment (CSAA) in creating a system to monitor and improve the campus food supply chain.