MSBA Practicum Project

Luga Lu MSBA Alumna

From MSBA to Meta: Alumna Luga Lu’s Journey

“Never be frustrated and always be positive.”

Current MSBA student Ethan Meng asked 2021 alumna Luga Lu a handful of questions about the MSBA program, life after graduation and her new career at Meta. 

Jodi Go and her team at SIEML 2020

What's SIEML? It Opened My Eyes to the UC Davis MSBA Program

Thanking UC b-school program and UC Davis for these opportunities

Jodi Go MSBA 22 says she’s a small-town girl who is enjoying her time in the MSBA program and the big city.

Keshore Suryanarayanan on the California coast

7 Keys to Mastering Your MSBA Practicum Project

Our group experience will pay dividends in your future job interviews

Working well with your practicum team comes down to seven tangible steps, says MSBA student Keshore Suryanarayanan.

Practicum Team

MSBA Practicum: Takeaways for Effective Teamwork

Shared vision and complementary skills essential to our team’s success

A highlight of the MSBA is the program-long practicum project. Our team is collaborating with the California Pacific Medical Center Research Institute (CPMC-RI) to improve data processes in the Cancer Avatar project.

GSM MSBA students

My MSBA Practicum Team Dynamics

How the diversity of my team and our roles is helping me find my way

For our practicum project, our MSBA team worked with a media non-profit based in the Bay Area, KQED, one of the member television stations throughout the U.S. that are part of the Public Broadcasting Service.

UC Davis Data Summit

Insights from the First UC Davis Data Summit

Lessons of storytelling, marketing analytics, natural language processing.

We brought together students, alumni, faculty, practitioners and corporate leaders from Google, Facebook, Instagram, Thorn and more to spotlight emerging trends in analytics.

Golden Gate Bridge in San Francisco

Tips to Strengthen your M.S. in Business Analytics Application

“Now is the best time to think about, and define your analytics narrative.”

Are you ready to jump-start your business analytics career? MSBA Executive Director Amy Russell shares tips and advice to help you strengthen your application. 

San Francisco Skyline at Night

Meet Our New MSBA Graduate Student Analysts

Jessica Padolina, Zhe Wang and Dhwani Mehta connect their cohort

Soft skills, SQL and machine learning—find out what attracted our three new Graduate Student Analysts to the MSBA program.

Teamwork by Nick Fewings on Unsplash

Teamwork Drives Our Success for MSBA Practicum Client Project

3 keys to collaboration on our virtual consulting

“I can’t, but we can.” MSBA student Angela Wang says communication, delegation and support are foundations for collaborating on the year-long consulting project.

Rohan and Ashish Ranshinge with Camille Harris and Amy Russell at Home Depot HQ in Atlanta

MSBA Alums and Identical Twins Team Up at Home Depot

Both senior analysts at home improvement retailers’ headquarters in Atlanta

MSBA student Emily Teng catches up with identical twins Ashish and Rohan Ranshinge, both 2019 alums and now senior analysts at Home Depot headquarters in Atlanta.

Banner: MSBA Practicum Project

What’s an MSBA Practicum Project?

How are teams and corporate project sponsors selected

Behind the scenes of how practicum projects are developed and how the experience offers students professional growth.


SMUD (Sacramento Municipal Utility District)


The student team examined the problem of commercial power fraud and recommending analytically-derived solutions with the goal of creating a safer, sustainable and more equitable environment for its entire customer base. Founded in 1946, SMUD is Sacramento's community-owned, not-for-profit electric service, among the six largest of its kind in the U.S.


Nugget Markets


The student team assisted a customer-centric, locally-owned grocery chain evaluate its marketing analytics strategy and deliver insights that maximize promotional impact and strengthen customer relationship. Based in Woodland, Calif., Nugget Markets is a privately owned, $300+ mil. revenue grocery chain ranked 12 consecutive years among Fortune’s Best Companies to Work For.




The student team worked with augmenting industry pricing and analytics experts tasked with improving profitability at a large California grocery chain by leveraging point-of-service and pricing data that capture how internal and external price signals impact customer behavior. Dunnhumby uses the power of customer (big) data and insights to create customer-first and personalized in-store, digital and mobile customer experiences.


UC Davis Center for Student Affairs Assessment


As many as one in four college students in California suffer from food insecurity, unable to get proper nutrition, in quantity or quality. The student team assisted the UC Davis Center for Student Affairs Assessment (CSAA) in creating a system to monitor and improve the campus food supply chain.


UC Davis Health


Ambulatory Access to Care

The region's only academic health center, UC Davis Health is focused on discovering and sharing knowledge and providing the highest quality of care. As providers compete for patients based on both convenience and quality, improving patient access by decreasing wait times is becoming increasingly important for UC Davis Health. The Access to Care project leverages analytics and multiple data sources to provide UCD Health patients with the right care in the right setting at the right time. That requires the student team to assess and propose improvements




Students tapped Internet-of-Things technology to explore real-time occupancy data with the goal of understanding how the workforce interacts with their office environment and how to influence productivity by improving space utilization. CBRE is the world’s largest commercial real estate services firm serving owners, investors and occupiers. Headquartered in San Francisco, McKesson Corporation—5th on the FORTUNE 500—is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology and specialty care and healthcare information technology.


Charles Schwab Corporation


The MSBA practicum team worked closely with the Analytics & Business Insight organization to build an interactive, self-service dashboard that provides a state-of-the-business view of key metrics for Charles Schwab




Two student teams are working with Autodesk’s data scientists, engineers and business leaders. The first team is examining how Autodesk to better engage with cloud customers throughout their subscription lifecycle. The second team is analyzing the performance of key operational systems to improve performance and end-user experience. Based in San Francisco, Autodesk is a global leader in in 3D design, engineering and entertainment software that helps people imagine, design, and create a better world.


Lucky Brand


Omni-channel Merchandising at Fashion Retailer

Optimizing the product assortment at nearly 250 retail locations and integrating the in-store customer experience with its rapidly expanding e-commerce channel is key to Lucky Brand’s profit strategy. This multi-dimensional project gives students exposure to the company’s different organizational processes including demand management, facility planning, and merchandising. Founded in 1990 in Los Angeles, Lucky is an iconic American lifestyle brand specializing in denim.