MSBA Practicum Project

Buy Better: Optimal User Paths and Spending 

Students will have an excellent opportunity to understand customer journeys and online purchase behavior, as well as participate in the full life cycle of data attributions model developments. This is a small, nimble silicon valley startup and students will get to work directly with the founders who are subject matter experts in their fields. 

Establishing Aircraft Condition by Predictive Maintenance 

Students on this project will provide a set of software tools and create staff workflows to convert the unstructured condition data into quality structured condition data as efficiently as possible.

Future of Computing Devices 

Qualcomm's Snapdragon compute platform brings the best of your smartphones together with the best of your laptop. Students on this project will dive deep into the ever-growing Compute market and analyze consumer needs, changing market demands and rapidly growing technological advancements to provide business insights to Qualcomm. 

Fourth-Grade Math and Markov Chains: The Little Chatbot That Could 

This project is something completely different. Students will work with the conversational AI startup to build a chatbot which will take the best instruction from the best math teachers and make it available to students worldwide. 

Forecasting the Future: KQED's Broadcast & Membership Evolution 

Students will perform an in-depth analysis of KQED's members with respect to their age and historical giving, including channels by which they give (direct mail, digital, and on-air pledge). While working on this project, students will gain deep skills in data analytics, modeling and consumer trends.

DHCS Health Informatics 

Working with the DHCS team will give students invaluable experience and insight into the California health services programs. Students will get an in-depth insight into the collection, analysis, management, and dissemination of quality data and data products for programs to make sound, data-driven decisions supporting program needs and requirements regarding health care in California. 

Establishing a Commanding Presence in the Emerging Fleet Industry Market 

Students will get a first-hand view of how financial models and pricing information drive a successful business. They will work on pricing and discount analysis, revenue management, and various customer segmentation methods along with the ins and outs of the electric vehicle domain.  

Improving Management Effectiveness in Organizational Change 

The Challenge of changing a business is in the risk that its organization will not successfully adapt to the accompanying new demands. This project will give students invaluable experience and insight onto the organizational design industry. It will also require students to develop a demonstrable capability to use and coordinate predictive analytics, business user collaboration platforms, and management communications. 

Store to Store Inventory Transfer to Improve Inventory Efficiency. When Machine Learning Meets Optimization (Phase 2) 

The objective of this project is to take the learnings from the optimization model in Phase one (completed last year) and continue to improve upon the logic to involve more parameters and data points as well as expand the scope to include Online Consumer demand and transfers back to regional distribution centers to support that demand. This project will enable students to apply their skills in a very challenging and critical area in the field of supply chain analytics.