MSBA Practicum Project

The Mondavi Center for the Performing Arts is a performance venue situated on the UC Davis campus, hosting 70+ shows each season.

Customer Engagement in Performing Arts 

Students will create dashboards to track customer sentiment surveys and email marketing metrics. The dashboards will help the marketing team understand the effectiveness of various email campaigns and how different audience clusters respond to offers. 

Several MSBA projects supported the development of a new pricing strategy for the largest concert hall and revamped the existing membership program to maximize revenue for

UC Davis’s Koret Shelter Medicine Program aims to help shelters increase the number of animals they are able to process without wasting resources and while providing these animals with the best possible outcome for their situation. Working closely with the UC Davis Graduate School of Management professor Dr. David Woodruff, this practicum team is augmenting the mathematical optimization model through analytics tools. Using both data from existing animal shelters and simulating realistic data, we aim to build a robust unsupervised classification model through Machine Learning. In the meantime

Leveraging data science and AI-powered software, Engage3 helps retailers and brands enhance their performance through localized competitive intelligence and optimized pricing strategies.

Soda, Scorecards and Discounts - Optimal Pricing at Engage 3 

On this project students will dig deep into large, real-world data sets and understand consumer behavior from both the consumer and retailer perspective. In addition to opportunities to implement descriptive analytics, this project offers a rich test bed to improve students forecasting (prescriptive analytics) skill set. 

The most powerful P&L

The COPA Data Initiative team is responsible for optimizing the current search engine for the COPA online forum by developing a content scoring system. The focus is on improving the user experience by providing weighted search results with the help of Natural Language Processing. This would involve developing KPIs to determine the improvement of the search functionality after the implementation of the model. On the administrative side, the COPA team aims to provide a dashboard to monitor site performance through custom metrics.

BARCO Healthcare, is a multinational company headquartered in Kortrijk, Belgium. The student team is helping to analyze the data and workflow aspects of Multidisciplinary Tumor Board Meetings. Objectives include developing business analytics dashboards, measuring ROI and defining and capturing meeting efficiency KPIs. 

The Asian Art Museum (AAM) is home to one of the world’s finest collection of Asian art with an expansive permanent collection and dynamic special exhibitions and public programs. AAM is currently undergoing a $90 million expansion project set to complete in 2020. The MSBA team is supporting AAM during this expansion by developing a statistical model to help predict attendance for special exhibitions, allowing the museum to better meet yearly earned revenue goals while maximizing public engagement with the museum’s art and cultural programs.

Air Safety Institute (ASI) is devoted to improving the safety of pilots in the field of general aviation (GA) through industry-leading research. The fatal accidents affect everyone in the field deeply and the situation is calling for more analysis of the untapped accident report, the NASA Aviation Safety Reporting System (ASRS) database.

Therefore, it is collaborating with MSBA students to analyze and determine causal factors for problematic phenomena in general aviation using Natural Language Processing. Leveraging descriptive, diagnostic, and predictive analysis, the student team helps ASI

BlueMatrix is a leading platform for the authoring, distribution, and analysis of the consumption of financial research. It connects the world’s leading asset and wealth managers with nearly 1,000 research firms in more than 50 countries, in addition to serving internal teams across multinational corporations. Under the direction of the office of the CIO, MSBA students are analyzing fine-grain usage data from BlueMatrix's terabyte-scale SAAS platform. The goal is to analyze potential opportunities to create value for BlueMatrix's staff and customers and create robust predictive and search

Kiva is an international nonprofit, founded in 2005 in San Francisco, with a mission to help the more than 1.7 billion unbanked around the world who cannot access much-needed financial services. MSBA students are developing analytical insights and models to enable Kiva to grow the value and use of its programs. Specifically, they are employing data science to understand how to increase uptake and stickiness, which product and marketing features provide greatest value to users, and how to position different lending products to maximize impact.

Packsize is among a very few companies worldwide creating “right-sized packaging” – shipping packages that are optimally sized to the dimensions of their contents - through its hardware and software solutions. Its products have an enormous environmental impact, reducing the use of corrugated fiberboard as well as fill materials like polystyrene, as well as shipping costs and damage. MSBA students are applying analytics to design next-generation automation solutions that combine image acquisition from state-of-the-art stereoscopic cameras with Packsize's existing packaging and fulfillment

Established in 1972, Public Storage is the world’s leading self-storage company. A part of the Fortune 500 (NYSE: PSA), Public Storage owns and operates 2500+ facilities across 38 states; we employ thousands of associates across the United States. Public Storage believes that analyzing and improving digital customer engagement is a critical differentiator that we can use to create even more customer value. To that end, the goal of the MSBA project is to develop a full-stack analytics implementation focused on eCommerce analytics.

Part of SoftBank’s worldwide portfolio of companies revolutionizing business and commerce with cutting-edge technology, REEF transforms underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, Canada, and has a growing presence in Europe. Partnering with the MSBA program allows REEF to pair its rich data infrastructure with cutting-edge decision technologies and enthusiastic young talent from UC Davis to boost its workforce

Solving Complex Coordination Issues for Non-Emergency Medical Transport 

On this project students will look at the current predictive models against real data and retrain the models. Students will also develop a tool for dynamically analyzing the supply-demand balance in various regions, and a process to use that tool to adjust advertising budget to focus on areas that have more need for the allocated funds. 

Angel Flight West (AFW) is a non-profit volunteer-centric organization that provides medical transportation to passengers in more than 12 states in the western U.S.

In 2016, AFW