Lecturer and alumna Vanessa Errecarte showcases the power of intellectual property rebrands in her Financial Times case study on Mattel and Warner Bros.' Barbie movie, urging updated brand valuation models for digital profit connections.
Thursday, April 11 | Il Fornaio San Jose
Join us for a special alumni lunch in San Jose!
This is an excellent opportunity to reconnect with former classmates and engage in thoughtful conversation. Dean H. Rao Unnava will share updates about the exciting developments at the GSM, including the introduction of the eos: a lifelong learning community. Don't miss out on this chance to stay connected and informed.
Registration is $40 and includes lunch.
Tuition for the online Master of Management program as of the 2023–24 academic year is $1,385 per unit, with a total of 36 units. The total estimated tuition is $49,860. A $1,000 deposit is required upon enrollment, which will be applied to your first quarter tuition. Please note that tuition does not include out-of-pocket expenses such as books, additional course materials or other fees. Learners can expect a moderate tuition increase each year.