How Do Digital Platforms Shape How Vendors Compete?

Professor Rachel Chen: "Platforms turn productivity shifts into economic opportunity."

Digital platforms do more than host content—they shape competition. A new study in Marketing Science, co-authored by Professor Rachel Chen, shows how platform strategy drives innovation and value.

The Master's Tour: Los Angeles

  • October 29, 2025 3:00pm - 6:00pm

Connect with Us!

There are countless benefits to earning a graduate management degree. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, a management degree opens many new professional doors for you. 

Visit us at the Graduate School of Management Booth

An admissions representative will answer all your questions about our world-class curriculum, our global alumni network and more. Ask about our scholarship and financing options too!

The Master's Tour: San Francisco

  • October 30, 2025 4:00pm - 6:30pm

Connect with Us!

There are countless benefits to earning a graduate management degree. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, a management degree opens many new professional doors for you. 

Visit us at the Graduate School of Management Booth

An admissions representative will answer all your questions about our world-class curriculum, our global alumni network and more. Ask about our scholarship and financing options too!

Access MBA Tour: Boston

  • October 04, 2025 7:00am - 11:45am

Connect with Us!

There are countless benefits to earning a UC Davis MBA. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, an MBA opens many new professional doors for you. 

Visit us at the Graduate School of Management Booth

An admissions representative will answer all your questions about our world-class curriculum, our global alumni network and more. Ask about our scholarship and financing options too!

Access MBA Tour: Houston

  • September 17, 2025 2:45pm - 7:00pm

Connect with Us!

There are countless benefits to earning a UC Davis MBA. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, an MBA opens many new professional doors for you. 

Visit us at the Graduate School of Management Booth

An admissions representative will answer all your questions about our world-class curriculum, our global alumni network and more. Ask about our scholarship and financing options too!

Access MBA Tour: San Jose

  • September 10, 2025 4:45pm - 9:00pm

Connect with Us!

There are countless benefits to earning a UC Davis MBA. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, an MBA opens many new professional doors for you. 

Visit us at the Graduate School of Management Booth

An admissions representative will answer all your questions about our world-class curriculum, our global alumni network and more. Ask about our scholarship and financing options too!

Coffee Chat @ Fresno State with Director of MBA/MM Recruitment and Admissions

  • August 22, 2025 8:30am - 10:00am

Join us for a casual and informative coffee chat with Alex Svensson, Director of MBA/MM Recruitment and Admissions and proud Fresno State alumnus. This is a great opportunity for Fresno State students to connect with Alex, learn more about graduate programs at UC Davis GSM, and gain valuable insights into the admissions process and life as a graduate student.

Department of General Services Fair

  • July 30, 2025 11:00am - 2:00pm

Connect with Us!

There are countless benefits to earning a UC Davis Graduate business management degree. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, a GSM degree opens many new professional doors for you. An admissions representative will answer all your questions about our world-class curriculum, our global alumni network and more. Ask about our scholarship and financing options too!

Shannon McPartland MBA 25

I chose UC Davis because I had already earned both my undergraduate and a master’s degree here, and I’ve always felt a strong connection to the university. My husband is also a Graduate School of Management alum, so choosing Davis felt like the perfect fit for both of us.