In Forbes, Professor Hemant Bhargava defines new guidelines for a tech service industry rife with decision dilemmas between usage-based pricing and access-based pricing, or how best to combine the two.
I could probably attribute my thirst for data to many aspects of my life and personality. I’m excited to take my penchant for data analytics and my career to the next level through UC Davis’ MSBA program.
My career goal is to work in high-tech companies in Northern California. Not only is San Francisco a dream place to work with data, it is also a place where I plan to build my family and social network.
We spoke with UC Davis Professors Dr. Bhargava and Dr. Saigal to learn more about prescriptive analytics and how it’s used in business settings. We also discuss their thoughts on the fundamentals of a solid analytics education, the UC Davis approach to teaching analytics, and the top resources for analytics students.
At our recent kick-off event for the UC Davis MSBA program, Bryan Kirschner, Google’s API strategy lead, summed up the importance of hands-on learning by saying: “making the shift to be able to learn from doing and experimentation, is a tremendous advantage over the old way of doing things, and that’s something that there is a crying need for . . .”
More than 100 attendees and headline speaker, Bryan Kirschner, head of APIs for Google, gathered at Gallagher Hall to help us officially launch our Master of Science in Business Analytics program. The 10-month program will be held in San Francisco, the heart of the big data revolution.
Sanjay Saigal, executive director of the business analytics master’s program at the Graduate School of Management at University of California—Davis, says many mid-career business professionals are returning to school to get business analytics degrees so they can advance in their companies.
“We’re living in a different world now where it’s really information that will be the differentiator. The product is important, but data and the information you can derive from that will be the key difference for firms in today’s data-driven world.” says Associate Professor of Marketing Ashwin Aravindakshan.
A powerful and flexible open-source software package developed by a team that includes UC Davis Graduate School of Management Professor David Woodruff was selected as one of the 100 winners of the 2016 R&D 100 Awards.
Big data has forever altered the way businesses operate, from marketing and supply chains, to competitive strategy and human resources. A tidal wave of data continues to wash over companies. The challenge is how to harness that flood to make informed decisions that propel firms forward.