Podcast: Lisa Nguyen, UC Davis GSM Director of Digital Marketing
In this episode of AI For U, Lisa Nguyen, director of digital marketing at UC Davis GSM, discusses how AI is transforming marketing by enhancing enrollment analysis, student engagement, and ethical practices in higher education.
I chose the UC Davis MSBA program because of its strong emphasis on applying analytics to solve real-world business problems, particularly through the year-long practicum project. The program’s proximity to the tech hubs of San Francisco and Silicon Valley also offers incredible networking and career opportunities.
Distinguished honor recognizes significant contributions to operations research, analytics and INFORMS
UC Davis Graduate School of Management Professor David L. Woodruff, renowned for his work in business analytics, has been named to the 2024 class of INFORMS Fellows, one of the highest honors in the field of operations research and analytics.
Faculty among the top 15% globally for research impact
The UC Davis Full-Time MBA ranks among the top 25 programs at U.S. public universities, in the top 50 overall and among the top third for employability of graduates, according to the 2025 QS MBA rankings.
Lecturer
Ph.D., Industrial Engineering and Operations Research, University of Massachusetts Amherst, 1997
M.S., Engineering Management, University of Massachusetts Amherst, 1994
B.S., Mechanical Engineering, Union College (NY), 1983
Research Expertise
Manufacturing, Lean Six Sigma, Quality Control, Continuous Improvement
Areas of Expertise
Business Analytics, Operations Management, Statistics
Plus, No. 4 worldwide for “Value for the Money”; top 20 overall in U.S. and top 40 worldwide
The UC Davis Master of Science in Business Analytics is once again the No. 1 program in the world for return on investment for the degree, an honor it has held for the third consecutive year in the QS rankings.
Attending UC Davis for my undergraduate degree was one of the best decisions of my life. As my career progressed, I realized UC Davis was the ideal place for my growth as a business leader. The Graduate School of Management has truly helped me think like a CEO.
Join our admissions team as they provide valuable insights into the application process and reveal what they look for in candidates. This session is packed with essential tips and tricks to enhance your application and boost your chances of admission into our program.
Whether you're just starting your application or putting on the final touches, this webinar is an invaluable tool for all prospective MPAc students. Register now to secure your place and get a step closer to achieving your academic goals.
There are countless benefits to earning a UC Davis MBA. From moving up the career ladder, to gaining the skills you need to switch fields or start your own business, an MBA opens many new professional doors for you. An admissions representative will answer all your questions about our world-class curriculum, our global alumni network and more. Ask about our scholarship and financing options too!
Join us to explore our 9-month Master of Management Program, the first-of-its-kind program in the UC system and personalized support on your application ahead of the upcoming deadlines!
Connect with our Admissions team, ask questions, and gain key insights into our MM program and the application process. Whether you need clarity on admissions requirements, program details, tips to enhance your application or more information about our scholarship and financing options, we’re here to support you.