Research in Action
What makes TV ads most likable? Marketing Professor Prasad Naik studied viewers’ Facebook comments about Super Bowl TV ads to find out.
What’s Next in the Disney-Netflix Streaming Battle?
Q&A with Professor Hemant Bhargava Dives Deep into Streaming Video
Professor Hemant Bhargava weighs in on Netflix’s future and preparedness as Disney plans launch of competing video streaming service.
A simple framework goes a long way in discussing trade-offs from economic decisions argues this op-ed co-authored by Research Professor and Dean Emerita Nicole Woolsey Biggart.
Marketing Can Save More Lives in Blood Drives
Nonprofits need data analytics to be more efficient, research shows
Nonprofit blood banks on tight marketing budgets can benefit from data analytics and dashboards to be more efficient, says Professor Olivier Rubel.
Do Companies Get the Credit They Deserve for Investing in Innovation?
Credit Rating Agencies Respond Rationally to Risk from R&D Investment, Study Finds
Professor Paul Griffin investigated claims that credit rating agencies are lazy and biased when it comes to adjusting ratings for innovation success.
What is Climate Risk in Finance?
Professor Paul Griffin says the phrase is key to lawsuits pushing fossil fuel firms to disclose their carbon footprint
Professor Paul Griffin defines this special case of financial risk by three categories of uncertainty.
5 Ways Fossil Fuel Firms Should Open Up About Climate Risks
Finance and energy experts call on SEC to balance disclosure with healthy markets
With a wave of climate change lawsuits against oil and gas companies, Professor Paul Griffin presents a few solutions to this “information gap.”
Protecting Energy Groups From Climate Lawsuits Is A Bad Idea
A Financial Times op-ed with Professor Paul Griffin
Professor Paul Griffin co-authors an op-ed in the Financial Times based on his latest research about how well fossil fuel firms are informing investors.
Policies, Costs and Religion are Hurdles to Environmental Disclosure
Professor Paul Griffin publishes three new papers and several op-ed pieces on topic
Are oil and gas companies disclosing enough about climate change risk? Professor Paul Griffin offers a solution for transparency benefiting firms and activist investors.
Professor Greta Hsu urges attention to regulating youth access to the product and promoting models that are tied to higher rates of smoking cessation.
Coffee with Coworkers Is More Productive and Feels Better, UC Davis Study Finds
First research on the effects of caffeine on group work
New research finds that caffeine increases group focus, encourages participation and delivers satisfaction.
Professor Donald Palmer Contributes to Australia’s Investigation of Child Sexual Abuse in Organizations
Institutional failures account for many of the 4,400 cases
A royal commission has delivered the most extensive report of its kind, with Professor Palmer providing expert analysis of institutional cultures.
Crying off Script in Workplace Can Ruin Women’s Careers, UC Davis Professor Finds
Men’s anger may gain them stature
As celebrity harassment allegations pile up, everyday office dynamics are coming under the microscope. Professor Kim Elsbach examines crying at work and how we perceive men and women differently.
Why So Few Women in Finance?
Studies point to role models, math gender gap, demanding hours and bias
Why are women a minority in investment management across global markets? Professor Brad Barber finds that role models, the math gender gap and demanding work hours are key reasons.
All Politics—and Cannabis Marketing—Are Local
Study: Washington, Colorado Provide Insight for California
Prof.Greta Hsu examines the marketing of cannabis dispensaries in Washington and Colorado and shows how county voting on legalization affects their marketing—just ahead of the opening of California’s retail market.
Moskowitz Prize Winners on Why There’s Room for Innovation in Impact Investing
Q&A with Professor Brad Barber and Associate Professor Ayako Yasuda
Demand for impact investing alternatives—venture funds and private equity—is outstripping supply for investors, at a time when much more capital is needed to solve the world’s most pressing problems.
How will you manage your wine business during the tight supply of grapes in the coming years? How do you create an effective social media plan for your brands? What are the opportunities in the wine market in China? These were just a few of the hot topics at the 12th annual UC Davis Wine Executive Program, co-hosted by the Graduate School of Management and the Department of Viticulture & Enology from March 26–29.
In the crowded field of behavioral economics and finance, Professor Brad Barber has carved out a niche as one of the world’s leading experts on individual investor performance, stock buying and selling behavior, and portfolio diversification. Over the past dozen years, Barber and co-author Terrance Odean, professor of finance at UC Berkeley’s Haas School of Business, have shown unequivocally that “trading can be hazardous to your wealth.”
By Professor Shannon W. Anderson
Even if credit unions offered short-term loans at better interest rates and lending terms than payday lenders—and most don’t—current payday loan customers say they prefer the convenience of payday lenders, according to a new study by Associate Professor Victor Stango.