Consumer Perspective

The Importance of Fashion Gatekeepers When Using Fur on Runways
Fur coats on a rack
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The Importance of Fashion Gatekeepers When Using Fur on Runways

Professor Greta Hsu and Emory University Professor Giacomo Negro share how a social movement and influential global fashion magazine Vogue successfully challenged the morally problematic use of fur in fashion.

Pursuing Your MBA: 5 Must-Know Tips to Become an Expert Marketer
Marketing lecturer Vanessa Errecarte
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Pursuing Your MBA: 5 Must-Know Tips to Become an Expert Marketer

Amplify word-of-mouth marketing with five surprising strategies

Sharing from her marketing courses, Lecturer and Online MBA Teacher of the Year Vanessa Errecarte details how to best combine high-converting content with the right tools and tech.

It's Not Only the Pandemic That's Making Labor Scarce
Help wanted ad in newspaper
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It's Not Only the Pandemic That's Making Labor Scarce

Lecturer Suzy Taherian says despite a low national unemployment rate of 4.8%, there's a labor shortage in California involving both low-skilled and high-skilled workers due to numerous factors, such as childcare, more people working for themselves

Full Coverage Car Insurance Guide
Photo of Tower Bridge
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Full Coverage Car Insurance Guide

When should drivers consider getting full coverage auto insurance?

Lecturer Suzy Taherian comments on California insurance options, deductibles, and when drivers consider dropping full coverage from their car insurance policy in her interview with Wallet Hub.

87 Million Americans Will Look at Cars to Buy this Labor Day Weekend
Cars - iStock image
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87 Million Americans Will Look at Cars to Buy this Labor Day Weekend

The three-day weekend provided a big boost in car sales, and Professor Hemant Bhargava says that's due to three reasons: pent-up demand, extra money due to federal or state payments, and supply shortages. 

Square Partners with MBAs to Dig into Sustainable Cryptocurrency Mining
Bitcoin and eco-friendly economic empowerment
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Square Partners with MBAs to Dig into Sustainable Cryptocurrency Mining

Will cryptocurrencies enable eco-friendly economic empowerment?

MBA student Christine Dillman shares the challenge posed by Square: Create a financial model for Bitcoin mining that takes into account important environmental goals.

Livestream Retailers: Why Hosts Should Sell with a Poker Face
livestream retailer
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Livestream Retailers: Why Hosts Should Sell with a Poker Face

Professor Prasad Naik and researchers from University of Tennessee published a new paper in the Journal of Marketing that investigates the sales impact of emotional expressions by the hosts of livestream retailing. 

President of CFO Leadership Council Interviews Lecturer Suzy Taherian
Suzy Taherian
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President of CFO Leadership Council Interviews Lecturer Suzy Taherian

Lecturer Suzy Taherian is interviewed by Jack McCullough, president of CFO leadership council, on LinkedIn Live as they look back on Taherian's predictions about the impact of COVID-19 on businesses and the future of finance.

The Power of Empathy
Professor Andrew Hargadon Big Ideas
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The Power of Empathy

"Empathy tends to transform your understanding of the problem," says professor Andy Hargadon as he joins alum Mac Clemmens to discuss the power of empathy in the business world.

Adapting Higher Education for the Lifelong Learner
Dean Rao
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Adapting Higher Education for the Lifelong Learner

Dean H. Rao Unnava talks with Andrew Hermalyn, president of global partnerships at 2U, Inc., about four major factors changing the landscape at universities and how life-long education has become more adaptive and flexible over time.

How Our Dog Treats Can Help Restore Lake Tahoe
Shrimply Blue Dog Treats - photo courtesy of Jen Schmidt Photography
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How Our Dog Treats Can Help Restore Lake Tahoe

Four keys to grassroots social entrepreneurism

MBA alum Yuan Cheng co-founded Shrimply Blue to help restore Lake Tahoe. His team is on a mission built on trust and social impact.  

Students Invest After Gamestop Stock Surge
Gamestop stock surge graphic
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Students Invest After Gamestop Stock Surge

Following the recent Gamestop stock surge, professor Brad Barber says mostly-amateur retail investors used Reddit as a forum to coordinate their attacks on short-sellers and students flocked to easy-to-use brokerage apps, like Robinhood, to take