UC Davis and alumnus Maurice J. Gallagher, Jr., CEO of Allegiant Travel Company, partner on first COVID-19 test involving mass spectrometry, robotics and machine learning. The Gallaghers' major gift in 2007 named Gallagher Hall, our campus home.
Google partnership paves way for practitioner certification
Teaming up with the pros from Google to learn cloud computing and reach our Google Cloud Practitioner certification.
How are teams and corporate project sponsors selected
Behind the scenes of how practicum projects are developed and how the experience offers students professional growth.
Sacramento Metro EDGE’s virtual conference encourages bravery in community service, relationships and building the future of Sacramento
Recapping EMERGE, Chelsea Garner says: “I learned to speak out, speak up, embrace vulnerability, exercise my voice and not be afraid of failure.”
The student team examined the problem of commercial power fraud and recommended analytically-derived solutions with the goal of creating a safer, sustainable and more equitable environment for its entire customer base. Founded in 1946, SMUD is Sacramento's community-owned, not-for-profit electric service, among the six largest of its kind in the U.S.
The student team assisted a customer-centric, locally-owned grocery chain evaluate its marketing analytics strategy and delivering insights that maximize promotional impact and strengthen the customer relationship. Based in Woodland, Calif., Nugget Markets is a privately owned, $300+ mil. revenue grocery chain ranked 12 consecutive years among Fortune’s Best Companies to Work For.
The student team worked with augmenting industry pricing and analytics experts tasked with improving profitability at a large California grocery chain by leveraging point-of-service and pricing data that capture how internal and external price signals impact customer behavior. Dunnhumby uses the power of customer (big) data and insights to create customer-first and personalized in-store, digital and mobile customer experiences.
As many as one in four college students in California suffer from food insecurity, unable to get proper nutrition, in quantity or quality. The student team assisted the UC Davis Center for Student Affairs Assessment (CSAA) in creating a system to monitor and improve the campus food supply chain.
Students on this project will work on creating an early anomaly detection or early warning of changes in product (medication) utilization. They will use predictive analytics to accurately forecast both near-term and longer-term demand for medications given the anomaly detection. They will also use prescriptive analytics to optimize inventory carrying levels, reorder points, and safety stock to offer the best service possible to all of UCDH's patients.
Students on this project will work on developing a process map
Students tapped Internet-of-Things technology to explore real-time occupancy data with the goal of understanding how the workforce interacts with their office environment and how to influence productivity by improving space utilization. CBRE is the world’s largest commercial real estate services firm serving owners, investors and occupiers. Headquartered in San Francisco, McKesson Corporation—5th on the FORTUNE 500—is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology and specialty care and healthcare information technology.
featured_play_list Featured Project
The MSBA practicum team worked closely with the Analytics & Business Insight organization to build an interactive, self-service dashboard that provides a state-of-the-business view of key metrics for Charles Schwab.
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2017-2018
Two student teams are working with Autodesk’s data scientists, engineers and business leaders. The first team is examining how Autodesk to better engage with cloud customers throughout their subscription lifecycle. The second team is analyzing the performance of key operational systems to improve performance and end-user experience. Based in San Francisco, Autodesk is a global leader in in 3D design, engineering and entertainment software that helps people imagine, design, and create a better world.
Omni-channel Merchandising at Fashion Retailer
Optimizing the product assortment at nearly 250 retail locations and integrating the in-store customer experience with its rapidly expanding e-commerce channel is key to Lucky Brand’s profit strategy. This multi-dimensional project gives students exposure to the company’s different organizational processes including demand management, facility planning, and merchandising. Founded in 1990 in Los Angeles, Lucky is an iconic American lifestyle brand specializing in denim.
featured_play_list Featured Project
Innovative Business Models for California’s Electric Vehicle Infrastructure
The plug-in electric vehicle market is growing quickly in California, with 1.2-1.5 million vehicles expected on our roads by 2025 and 5 million by 2030. Public charging is critical for drivers who need more range, don’t have home charging, have slow chargers, or travel longer distances. The students are analyzing charging event data in collaboration with ITS-Davis researchers to design sustainable business models and capacity expansion strategies for charging station providers. ITS-Davis is the leading university
Managing Profitability Leakage in Enterprise Sales
Students are working with the Hilti finance team to determine a fair market pricing model based on customer segmentation and revenue potential. The goal is to form fundamental guidelines around pricing based on statistical analysis of Hilti’s current sales data combined with an understanding of business processes. Hilti is a global leader in providing technology-leading products, software and services to the worldwide construction industry through quality, innovation and direct customer relationships.
Optimizing Agricultural Output at a California Farm
The project goal is to provide Bowles management with actionable intelligence on crop rotation to strategically optimize yields and revenues. As a companion to optimized crop rotation, the students are tasked with creating a risk management practice to robustly predict and minimize negative impacts of factors such as water allocations, market prices, and weather. The 11,000-acre Bowles Farm, where the company grows cotton, tomatoes, field crops, and specialty produce, is managed by the sixth generation of farm owners in California’s Central
Based in San Francisco, Autodesk is a global leader in 3D design, engineering and entertainment software that helps people imagine, design, and create a better world.
Multiple MSBA student teams have worked with Autodesk’s data scientists, engineers, and business leaders. The first team examined how Autodesk can better engage with cloud customers throughout their subscription lifecycle. The second team analyzed the performance of key operational systems to improve performance and end-user experience. The third team worked with Autodesk’s product managers and data scientists on analytics to
The MSBA team is applying Machine Learning and advanced Data Science to drive customer retention, churn and expansion decisions at this cloud-based enterprise log management and analytics-as-a-service vendor. The analysis combines usage data from Sumo’s petabyle-scale platform and its CRM to identify strategies for customer retention and opportunities for market expansion. Sumo Logic is a SaaS company that helps customers monitor, troubleshoot and secure business-critical applications via a secure, cloud-native, continuous intelligence platform.
Reviewbox is an early stage technology startup focused on delivering e-commerce data and analytics to consumer brands. Their software continually aggregates data across Amazon, Walmart.com, and several other major e-commerce sites. Currently, Reviewbox utilizes their dashboard for descriptive analytics. They have partnered with the UC Davis MSBA Program to try to drive more meaningful insights through three sub-projects that involve predictive and prescriptive analytics. The sub-projects involve exploring relationships between reviews and search and sales rank, understanding the buy box
The PeopleFun Practicum team will use exploratory data analysis, clustering, and other advanced data science practices to better understand the gamers, enhance revenue, and increase gamer retention this premier game studio. PeopleFun created Wordscapes and Word Stacks, which are the #1 and #2 word games on the Google and Apple stores.
The analysis draws insights from 20 TB of game player data for 570,000+ users. Founded in 2011 by the former leadership of Ensemble Studios, PeopleFun prides itself on its highly talented development team, creativity, rapid prototyping, teamwork and fun. Over 25