Assessed the global market for their certified products, and identified the most impactful opportunities and markets to grow awareness, interest, and purchase intent for Snell certified headgear.
Explored pursuits of new verticals, competitors and market opportunities in the complete real estate transaction from contract to close for this rapidly-growing software company.
Assessed how the next generation of home buyers envision the ideal home buying process and developed strategic recommendations for the company to disrupt the space, including building a blueprint of needs for new homebuyers and recommendations for market positioning to meet evolving demands.
Built an operational and financial model intended to enhance, develop and rebrand the club’s soccer camps and clinics programs, and support this with a marketing strategy to drive participation and revenue.
Evaluation of the competitive market for a SaaS model-based feature, recommendations for business model covering competitive pricing and marketing messages, and a benchmarking strategy to evaluate model success.
Evaluated go-to-market strategies for the software to identify the right customer segment, studied existing business models, and made recommendations for competitive market positioning, pricing strategy and messaging.
Defined and developed a ubiquitous ROI calculation approach to be used throughout the company’s selling platform; plans are to deploy the ROI calculator to demonstrate the value in sales cycles and calculate results in implementation across all verticals.
Developed a creative strategy to access long-term, patient capital in the US in order to invest in expansion of the direct-to-consumer distribution platform for this fast-growing coffee company, owned by thousands of family farmers.
Team conducted market research aimed at understanding customer base for the company to target potential small and medium-sized business customers and effectively meet their needs.
Microsoft’s Airband Initiative aims to bridge the digital divide by enabling internet access to rural America. In partnership with Cal.net and Synnex, the project focused on developing a model to drive business opportunities in targeted verticals through untapped technologies like TVWS and IoT.
This project focused on helping Micron understand artificial intelligence developers’ requirements, pain points and challenges with integrating AI technology into their target hardware and software platforms and provide strategy and business opportunity recommendations for Micron based on key findings.
Developed and recommended disruptive strategies that Micron could adopt to offset competitive moves and maintain market leadership in the autonomous vehicle semiconductor market.
Working with Global Sustainability Team, assessed commercial viability of various carbon capture solutions to help Mars meet their sustainability and carbon footprint reduction goals.
Built a tool used to evaluate available technologies and potential strategic value of investment options for digital marketing analytics.
Assessed the commercial viability of new technology; helped the firm develop product applications and identify opportunities based on new and existing consumer insights, effectively serving as the initial marketing team for this cutting-edge technology.
In conjunction with ZHAW School of Management and Law in Switzerland, provided an outsider view on how an existing or new competitor might disrupt the market and impact Logitech’s leadership position in workplace innovation.
Analysis of U.S. and foreign investments in a new targeted area of the world including growth trends and barriers in the agriculture market to inform their overall company strategy.
Conducted targeted market research and analysis on the key strategies and trends in the food and agriculture industry to help inform the company’s overall roadmap for providing consulting services
Assessed potential for a broad shift to plant-based milk including understanding consumer preferences, market size, price points and purchase drivers, and developed business case for a new plant-based product that rivals cow milk in taste, nutrition, functionality and cost.
The company sought a team to valorize co-products created from plant-based meat alternative production, create a bio-refinery business plan, and a strategy for monetizing co-products including key opportunities and risks.
Built out a set of goals and metrics that would support the execution of strategic initiative plan to maintain overall competitive advantage; identified KPIs and ways to monitor execution, operational effectiveness, and other critical aspects of culture and engagement using “balanced scorecard” methodology.
Evaluated the evolving market for vegetable production in protection production systems and identified the implications for overall vegetable production in North America. Proposed new market strategies that identified top opportunities, key success factors, required investment and
Validated new cloud software value equation for enterprises moving to a hybrid and multi-cloud world, quantifying success metrics and understanding costs and benefits for technology and cloud adoption, and a competitive analysis of competitors and go-to-market approaches.
Assessed key market trends, identified potential market opportunities and developed recommendations regarding new market entry, drivers and competitive sales projections for the company to broaden portfolio into reagents and consumables.
Identified innovative approaches to financial deal structures and evaluation of potential strategic partners and the competitive landscape, and made recommendations on approach best suited to the company’s target markets to drive company growth.
Analyzed the capability to optimize inventory throughout the enterprise through evaluating the benefits of rebalancing vs. production; demonstrated financial advantages via working capital; and created a prototype for the process.
Proposed and analyzed various plant workflow and configuration alternatives to accommodate a 2x increase in production capacity. Recommended a solution that optimized both product throughput and end-to-end transportation costs.
Developed a global sourcing strategy that identified how to support the launch of an emerging category expected to generate ~$4.0B by 2030; created a baseline for current production and recommended a robust supply chain plan with a phased strategy leveraging existing infrastructure until volume levels are achieved.
In alignment with Coca-Cola’s World Without Waste initiative, the project goal was to connect understanding of consumer recycling behavior to deeper material trends and technological advances in the marketplace.
The Coca-Cola Co. | Minute Maid Business Unit: Assessed the
