Developed an approach, plan and set of initiatives to help First Northern Bank more effectively serve the small business market segment to increase profitability in a competitive landscape.
Conducted industry analysis and gathered competitive intelligence for Get Satisfaction, an innovative SaaS company with an industry-leading community platform that helps customers unleash the power of conversation.
Explored blockchain processing technology for registering transactions to effectively challenge title-related business entities and disrupt current systems, incorporating an analysis of risks, practical implementation, and assessment of market opportunities.
Assessed technological advancements in agricultural production, including evaluation of key issues, financial impact modeling and generation of a high-level deployment “road map” for targeted potential solutions.
Developed an assessment of how the Internet of Things could be leveraged for the company’s future product development. Recommended opportunities to pursue in the “smart” and “solar” spaces.
Developed a competitive positioning strategy for Chevron Energy Solutions; addressed market gaps and identified effective ways to communicate CES’ value proposition in the civic and public education markets.
Company conscripted the team to research potential opportunities in promising areas for new verticals, partnerships and associated technology innovations in the almond industry and beyond.
Generated a complete analysis of potential business features, opportunities, and comprehensive financial model and key recommendations for implementation of a farm-to-factory tour attraction in downtown Sacramento.
Analyzed the impact of and created a framework for transitioning from direct mail marketing to digital marketing for AT&T Wireless products for both general and diverse market segments.
Developed a clear market definition of eSports and surrounding industry landscape, projections for long-term profitability, conceivable competitors, trends in the market and potential advantages and pitfalls.
Investigated data sources for key variables, designed and developed a predictive model and provided proof of concept and recommendations with the goal of supporting the company’s financial transformation using machine learning and artificial intelligence.
Characterized the communication preferences of Agilent’s current and future customers, surveyed various communications strategies and vehicles, and developed actionable recommendations with respect to appropriate media mix and communications strategy.
Completed a strategic evaluation the veterinary medical school’s pricing across major clinical lines of service in order to complete a comparative analysis and economic model to inform the impact of shifting pricing strategy on services.
Traveled to Santiago, Chile to participate in the startup phase of an international venture intended to strengthen UC Davis’s visibility and presence in regions around the world. Pinpointed the UC Davis center in Chile as a prototype to develop KPIs and engagement strategy in the region and globally.
Evaluated prototypes of care models, technical feasibility and user desirability for unmet millennial user needs, and a forecast of how each model might perform against those demands.
Assessed the global market for their certified products, and identified the most impactful opportunities and markets to grow awareness, interest, and purchase intent for Snell certified headgear.
Explored pursuits of new verticals, competitors and market opportunities in the complete real estate transaction from contract to close for this rapidly-growing software company.
Assessed how the next generation of home buyers envision the ideal home buying process and developed strategic recommendations for the company to disrupt the space, including building a blueprint of needs for new homebuyers and recommendations for market positioning to meet evolving demands.
Built an operational and financial model intended to enhance, develop and rebrand the club’s soccer camps and clinics programs, and support this with a marketing strategy to drive participation and revenue.
Evaluation of the competitive market for a SaaS model-based feature, recommendations for business model covering competitive pricing and marketing messages, and a benchmarking strategy to evaluate model success.
Evaluated go-to-market strategies for the software to identify the right customer segment, studied existing business models, and made recommendations for competitive market positioning, pricing strategy and messaging.
Defined and developed a ubiquitous ROI calculation approach to be used throughout the company’s selling platform; plans are to deploy the ROI calculator to demonstrate the value in sales cycles and calculate results in implementation across all verticals.
Developed a creative strategy to access long-term, patient capital in the US in order to invest in expansion of the direct-to-consumer distribution platform for this fast-growing coffee company, owned by thousands of family farmers.
Team conducted market research aimed at understanding customer base for the company to target potential small and medium-sized business customers and effectively meet their needs.
