Maximizing Multi-platform Social Media Impacts
How does consumer engagement evolve when brands post across multiple social media?
Mastering the complex social media world is a lot like trying to get your footing in constantly shifting sand. It seems like a new social media channel makes a big splash every six months; meanwhile, algorithms intended to boost your exposure keep changing and becoming increasingly monetized.
Show Me the Money
“Even though it’s called the VC market, more and more of that money is not from VC investors,” says Ayako Yasuda, professor of finance at the UC Davis Graduate School of Management and Research Fellow of the Private Equity Research Consortium. “That
UC Davis Graduate School of Management Celebrates 40-Year Anniversary
From 40 graduate business students in 1981 to 745 across all of our programs today, see how the UC Davis Graduate School of Management has grown over the last 40 years.
Bad Company: How the BP Oil Spill Changed Social Activists’ Tactics
“A fundamental shift in the way they worked towards their environmental goals.”
Associate Professor Elizabeth Pontikes and her co-authors found organizations backed away from collaborative tactics on eco-friendly policies after the spill.
Growth Dynamics in the Consumer Market for Battery Electric Vehicles
Exposure to electric vehicle technology at home and work can fuel market growth
Car makers claim to be “all in” on electric vehicles, and California pledges 5 mil. zero-emission vehicles by 2030. Professor David Bunch examines factors driving consumers to adopt the new tech.
Forget the Consensus: Beating Individual Analyst Benchmarks
Study shows strategic nature of earnings management
What's my target? Assistant Professor Paul Wong uncovers how executives manage tax estimates to enhance earnings and beat individual benchmarks.
Lessons from the Front Lines of Accounting
“Where the rubber meets the road with practical application.”
“I’ve been fortunate to teach and mentor UC Davis students from the inception of the MPAc program,” says Lecturer Crystal Coleman.
5 Questions for Accounting Professor Paul Wong
Insights and advice for prospective MPAc students.
“Accountants of the future will need to be more analytical in interpreting transactions and accounting information to make informative decisions,” says Assistant Professor Paul Wong.
How Accountants Ended SPAC-Mania
New SEC ruling puts a price on risk
Professor Paul Griffin examines lax accounting practices that led to the SPAC frenzy of 2020 and a new ruling that’s putting the brakes on the craze.
My Passion: Harnessing Tech to Unlock the Mystery and Power of Food
Food & Ag Industry Immersion brings science and business together
Associate Professor Justin Siegel, our Ciocca Visiting Professorship in Innovation & Entrepreneurship, shares his cutting-edge research on sustainable food innovation to promote planetary health.
Tesla’s Advantage: EVs Cannot Succeed Without Developing Parallel Supercharging Networks
Management scholars argue for platform model with both vehicle and chargers
Traditional carmakers are spending billions on developing EVs. But they should take a leaf out of Tesla’s books and invest in a supercharger network to support their cars.
Google Antitrust Case Suggests Apple Should Be in Crosshairs Too
A leading expert in platform markets, Professor Hemant Bhargava believes the Google-Apple search agreement seems more like a damning indictment of Apple’s own potentially illegal business practices.
Cell Phone Savings Calculator, Best Plans for iPhone Users
With the iPhone 12 unveiling, Professor Hemant Bhargava discusses the impact of Apple's new "iPhone every year" plan, and the range of plan contracts and coverages.
De-Risking Your Portfolio Without Giving Up on Strong Returns
Professor Brad Barber details underperformance of individual investors and how they can fall victim to what J.D. Gardner termed, 'behavior gap in investing.'
Five Things You Need to be a Highly Effective Leader During Turbulent Times
UC Davis Graduate School of Management Lecturer Cyrus Aram shares his story, his lessons, his mentor and more in this Q&A with Authority Magazine's Charlie Katz.
Crying at Work Can Be Even Worse Now, Thanks, Zoom
In smaller video meetings where everyone is expected to show their face, “everybody is sort of equally visible,” says Professor Kimberly Elsbach who studies crying at work.
Handicapping Bonus Pay for Managers
One size does not fit all: Professor Shannon Anderson's latest research shows how subjective ratings can help motivate middle managers.
Evaluating New Tech? You’re More Biased Than You May Realize
Let the best tech win! Professor Kim Elsbach says leaders' unconscious ideas about new tech can lead to poor investment decisions.
Why Day Trading Is Not a Wise Income Strategy for the Unemployed
Day trading has been a point of contention for years. Professor Brad Barber of UC Davis finished up a 14-year day trading study in 2010, and concluding that a mere one percent of people within the study profited from their efforts.
How to Manage the COVID-19 Recovery
Professor Hemant Bhargava advises policymakers that reopening the economy should be viewed as a collection of simultaneous, rapid, data-driven science experiments.