Analyzed the IoT device landscape and evaluated potential paths to fill the most promising opportunities with current or acquired resources, and an assessment for how such an effort would integrate with existing Cloud and Mobility businesses.
Analyzed sales data, and interviewed and surveyed customers to identify opportunities in Software-as-a-Service products for Fortune 500 information technology supply chain services company. Developed sales and customer segmentation strategies to accelerate cloud services adoption.
The leading designer, manufacturer, and marketer of headsets and other communications accessories sought a team to assess and refine a business model, competitive positioning and pricing strategy for an innovative and high-potential new product.
Completed Smart Cities opportunity assessment based on analysis of customer needs and client capabilities. Delivered a customer targeting methodology and framework.
Developed innovative options to reduce, recover and reuse wastewater from the company’s reverse osmosis water filtration system. Identified recommendations to reduce the need for additional municipal water and provide long-term sustainability advantages for the company.
Analyzed the changing strategic context for NetApp and data storage as more businesses move to cloud solutions. The team built business cases and associated pricing models for hybrid cloud/on-premises solutions evaluating both the data storage industry and comparable industries that have experienced disruptive changes.
Start-up breastfeeding assistance app engaged a team to define target customers and company valuation; project involved efforts in customer discovery, market research, product pricing, and financial modeling.
Identified potential opportunities for natural herbicides and pesticides in the legal cannabis market, assessing product needs and positioning and developing an understanding of how to approach and market to key players in the industry.
Developed a framework to measure and value Johnson & Johnson’s sustainability initiatives in the medical device and diagnostics business; identified key sustainability-related customer purchase drivers, and recommended areas of focus to address emerging needs and the competitive landscape.
Prioritized potential market segments, developed theory of competitive advantage, and evaluated potential go-to-market strategies to introduce the company’s successful self-limiting insect technology to US fruit and vegetable producers.
