Explored pursuits of new verticals, competitors and market opportunities in the complete real estate transaction from contract to close for this rapidly-growing software company.
Assessed how the next generation of home buyers envision the ideal home buying process and developed strategic recommendations for the company to disrupt the space, including building a blueprint of needs for new homebuyers and recommendations for market positioning to meet evolving demands.
Built an operational and financial model intended to enhance, develop and rebrand the club’s soccer camps and clinics programs, and support this with a marketing strategy to drive participation and revenue.
Evaluation of the competitive market for a SaaS model-based feature, recommendations for business model covering competitive pricing and marketing messages, and a benchmarking strategy to evaluate model success.
Evaluated go-to-market strategies for the software to identify the right customer segment, studied existing business models, and made recommendations for competitive market positioning, pricing strategy and messaging.
Defined and developed a ubiquitous ROI calculation approach to be used throughout the company’s selling platform; plans are to deploy the ROI calculator to demonstrate the value in sales cycles and calculate results in implementation across all verticals.
Developed a creative strategy to access long-term, patient capital in the US in order to invest in expansion of the direct-to-consumer distribution platform for this fast-growing coffee company, owned by thousands of family farmers.
Team conducted market research aimed at understanding customer base for the company to target potential small and medium-sized business customers and effectively meet their needs.
Microsoft’s Airband Initiative aims to bridge the digital divide by enabling internet access to rural America. In partnership with Cal.net and Synnex, the project focused on developing a model to drive business opportunities in targeted verticals through untapped technologies like TVWS and IoT.
This project focused on helping Micron understand artificial intelligence developers’ requirements, pain points and challenges with integrating AI technology into their target hardware and software platforms and provide strategy and business opportunity recommendations for Micron based on key findings.
Developed and recommended disruptive strategies that Micron could adopt to offset competitive moves and maintain market leadership in the autonomous vehicle semiconductor market.
Working with Global Sustainability Team, assessed commercial viability of various carbon capture solutions to help Mars meet their sustainability and carbon footprint reduction goals.
Built a tool used to evaluate available technologies and potential strategic value of investment options for digital marketing analytics.
Assessed the commercial viability of new technology; helped the firm develop product applications and identify opportunities based on new and existing consumer insights, effectively serving as the initial marketing team for this cutting-edge techno
In conjunction with ZHAW School of Management and Law in Switzerland, provided an outsider view on how an existing or new competitor might disrupt the market and impact Logitech’s leadership position in workplace innovation.
