• Facilitated understanding of current market opportunities for a specific PC user segment through an understanding the feasibility of these PC users using a Linux-based OS; researched market trends, conducted primary user research, analyzed data and provided recommendations for investment, partnership and acquisition.
• Developed an analysis of thermal solution vendors regarding technology and market position and provided recommendations for investments, partnerships and/or potential acquisition targets to allow the company to increase vertical integration as a component supplier.

• Produced a detailed market analysis of engagement models, trends, success criteria, tools, campaigns, use cases and recommendations for increased collaboration between industry and academia in addressing the skills gap in emerging technology sectors.

• Analyzed costs of relocating companies outside California including moving costs, hiring new staff, productivity down-time, etc., and created a predictive model to use in laying out a comprehensive value proposition to keep businesses in the region and state.

• Analyzed competitive advantages, evaluated team structure for scalable growth and developed overall strategy for branding, marketing, product positioning and extensions to continue growth and achieve revenue goals in the U.S. market.

• Provided insights into market-informed recommendations for continued improvement of their rotational leadership programs with respect to recruiting, onboarding, curriculum, retention and placement.
• Evaluated, benchmarked and provided recommendations for a pilot program intended to offer support and retraining to employees who will be displaced by evolving healthcare models and improved technological processes.

• Worked with the team in Zurich to propose sustainable, profitable business models, including go-to-market approach and organization capabilities to nurture and grow channel partner engagement and sales in the ABB Ability Marketplace™ ecosystem.

Professional Experience:

• Director of Strategic Programs, Sacramento Metro Chamber Foundation
• Field Marketing Manager, PernixData

Student Leadership and Experience:

• UC Davis Sacramento MBA Ambassador
• Metro EDGE member

Previous degree and university attended:

• Double major, Bachelor of Arts in Communications and Bachelor of Arts in Psychology, Minor in Education, UC Davis

Fun facts:

• Travel/adventurer
• Chihuahua enthusiast

• Read more about Andrea Ellinghouse MBA 20