A Look Back: How Web Search Ads Emerged, Transformed Business
Professor Hemant Bhargava blogs about his landmark 2007 study on the early days of search advertising, recently honored with INFORMS' Test of Time Paper Award.
(Editors’ Note: Bhargava, Feng and Pennock’s 2007 landmark paper “Implementing Sponsored
Promoting Advantages of Product Category, Whether It Is Craft Beer or E-cigarettes, Can Backfire
UC Davis Study Examines How E-cigarettes’ Reputation Declined Over Time
Professor Greta Hsu’s research of efforts to promote e-cigarettes as a healthier alternative to combustible cigarettes have instead backfired.
Industries often position products to tout the benefits of one category over another—such as the higher
Zoom in: Face-time Crucial While Working from Home
Working remotely? Distracted by kids and dealing with shelter in place? Professor Kimberly Elsbach shows how to "be seen" by staying in touch with your supervisor.
Two, maybe three phones are ringing, your children are screaming for lunch, your cat
Climate Change Risk and Company Financial Disclosures
Professor Paul Griffin’s trailblazing research calls for greater corporate responsibility
Professor Paul Griffin’s trailblazing research quantifies the impact of physical climate risk on company market values and calls for greater corporate responsibility.
As one of the first professors at the School when it opened in 1981, Paul Griffin
How to Pitch Ideas to Your Project Lead
Learn how to contribute more to the creative project team at work. Professor Kimberly Elsbach shares insights on how to successfully pitch your ideas.
You resolve to contribute more to the creative project team at work. But just how do you do that
Got Ideas? Know Your Boss’ Traits Before You Pitch
Q&A with Professor Kimberly Elsbach
Next time you’re in a meeting and asked to pitch an idea, follow this simple strategy: Align your idea with your boss’ personal identity says Professor Kim Elsbach.
Next time you’re in a meeting and asked to pitch an idea, follow this simple
Pitching Ideas Successfully Can Hinge on Your Project Leader’s Style
Professor Kim Elsbach shares new research examines leadership personality traits and how they affect ideas being accepted and rejected.
Quick Summary:
- Team members should align their idea pitches to the style of their creative project leader
- Cre
Audit Committees Not Compromised by Big-Four Alumni
Benefits include higher audit quality, lower fees, timelier reporting
Assistant Professor Paul Wong and his co-authors explain how the familiarity of a former partner who sits on the company’s audit committee can actually be a benefit.
A former partner of a Big-Four accountancy sits on the audit committee of a company
Are We Ready for Driverless Cars?
Professor Hemant Bhargava says not yet
(Editor's note: Professor Bhargava's blog originally appeared on Medium on May 5, 2019)
Are we ready for driverless cars?
Short answer, No.
Tesla, the new kid on the block, has shaken up the automobile industry during the last decade, with
Bobbleheads Rule! Promos Can Predict Baseball Attendance
Analysis shows giveaways boost MLB game ticket sales
Fresh cut outfield grass, the smell of hot dogs and cool spring nights mean one thing, the Major League Baseball (MLB) season is in full swing.
While having a competitive, star-studded team makes baseball marketers’ jobs much easier, promoting the
What’s Next in the Disney-Netflix Streaming Battle?
Professor Hemant Bhargava shares his insights on Netflix's future and its preparedness as Disney plans to launch a competing video streaming service, stating, 'Netflix also has other ammunition, too.'
Disney+ Challenge to Netflix
Disney's streaming service, Disney+, will launch at the end of 2019. The company claims it will be cheaper than Netflix, but there are more reasons why you'll want to subscribe.
Disney's streaming service, Disney+, will launch at the end of 2019
Professor Donald Palmer Contributes to Australia’s Investigation of Child Sexual Abuse in Organizations
Institutional failures account for many of the 4,400 cases
A royal commission has delivered the most extensive report of its kind, with Professor Palmer providing expert analysis of institutional cultures.
Quick Summary:
- Royal Commission delivers most extensive report of its kind on child abuse in
5 Takeaways from the Disney-Fox Merger
The Walt Disney Co. is potentially in a deal to merge with 21st Century Fox – but what would this mean for both parties and the entertainment industry?
A Sociologist Goes to Burning Man
Being an economic sociologist has always given me a unique way to look at the world. Just as a biologist sees the mold on food in his refrigerator as a natural substance with a Latin name—not my first reaction!—I often note the way in which society
Impact Investing "Supply" Failing to Meet Demand
Moskowitz Prize Winners: Professor Brad Barber and Associate Professor Ayako Yasuda Study Shows Europe’s Demand for Impact Funds Over Traditional Investments Three Times Higher Than in North America
The demand for impact investing alternatives is outstripping the available supply of such choices for investors, according to a new study co-authored by Professor Brad Barber and Associate Professor Ayako Yasuda that was awarded UC Berkeley’s 2016
The Future of TV Content And Distribution
Nelson Granados (USC, writing for Forbes in May 2015) discussed how analytics, including Professor Hemant Bhargava's 2013 Marketing Science paper on the economics of bundling when the products in the bundle are sourced from multiple firms, can be
It Pays to Be Green: The Market Talks Back
Companies that disclose greenhouse gas emissions see stock rise
Professor Paul Griffin is a leading international authority in accounting and financial information and disclosures. In this blog, he discusses the practical applications of his recent study on environmental disclosures, advising executives how to
Moneyball: Business Lessons on Value Creation
Professor Shannon W. Anderson is an expert on the design and implementation of performance measurement and cost control systems. Her research spans the fields of management accounting and operations research. She has been using the “Moneyball” case