$1 Mil. NSF Grant Funds Partnerships with Hispanic Serving Institutions
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$1 Mil. NSF Grant Funds Partnerships with Hispanic Serving Institutions

First federally funded HSI grant to UC Davis for research and teaching STEM, and a step toward HSI designation. Two National Science Foundation grants are expected to help UC Davis and other institutions increase the number of underrepresented

NASCAR Fans Identify with Patriotism, Southern Tradition
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NASCAR Fans Identify with Patriotism, Southern Tradition

Some fan values might clash with ban of Confederate flag

Source: By Karen Nikos-Rose, UC Davis News Service

Some fan values might clash with the car racing organization’s ban of the Confederate flag, following protests against racial injustice, according to Professor Kim Elsbach’s study.

A Look Back: How Web Search Ads Emerged, Transformed Business
Pay Per Click Advertising
Blog

A Look Back: How Web Search Ads Emerged, Transformed Business

Professor Hemant Bhargava blogs about his landmark 2007 study on the early days of search advertising, recently honored with INFORMS' Test of Time Paper Award.

(Editors’ Note: Bhargava, Feng and Pennock’s 2007 landmark paper “Implementing Sponsored

Promoting Advantages of Product Category, Whether It Is Craft Beer or E-cigarettes, Can Backfire
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Promoting Advantages of Product Category, Whether It Is Craft Beer or E-cigarettes, Can Backfire

UC Davis Study Examines How E-cigarettes’ Reputation Declined Over Time

Source: By Karen Nikos-Rose, UC Davis Media Relations

Professor Greta Hsu’s research of efforts to promote e-cigarettes as a healthier alternative to combustible cigarettes have instead backfired.

Industries often position products to tout the benefits of one category over another—such as the higher

Zoom in: Face-time Crucial While Working from Home
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Zoom in: Face-time Crucial While Working from Home

Source: By Karen Nikos-Rose, UC Davis News Service

Working remotely? Distracted by kids and dealing with shelter in place? Professor Kimberly Elsbach shows how to "be seen" by staying in touch with your supervisor.
Two, maybe three phones are ringing, your children are screaming for lunch, your cat

Climate Change Risk and Company Financial Disclosures
climate change
Blog

Climate Change Risk and Company Financial Disclosures

Professor Paul Griffin’s trailblazing research calls for greater corporate responsibility

Professor Paul Griffin’s trailblazing research quantifies the impact of physical climate risk on company market values and calls for greater corporate responsibility.

As one of the first professors at the School when it opened in 1981, Paul Griffin

How to Pitch Ideas to Your Project Lead
Business pitch
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How to Pitch Ideas to Your Project Lead

Source: By Julia Ann Easley

Learn how to contribute more to the creative project team at work. Professor Kimberly Elsbach shares insights on how to successfully pitch your ideas.

You resolve to contribute more to the creative project team at work. But just how do you do that

Got Ideas? Know Your Boss’ Traits Before You Pitch
Idea Giving
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Got Ideas? Know Your Boss’ Traits Before You Pitch

Q&A with Professor Kimberly Elsbach

Next time you’re in a meeting and asked to pitch an idea, follow this simple strategy: Align your idea with your boss’ personal identity says Professor Kim Elsbach.

Next time you’re in a meeting and asked to pitch an idea, follow this simple

Pitching Ideas Successfully Can Hinge on Your Project Leader’s Style
Pitching  ideas to leaders
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Pitching Ideas Successfully Can Hinge on Your Project Leader’s Style

Source: By Steven Wilson

Professor Kim Elsbach shares new research examines leadership personality traits and how they affect ideas being accepted and rejected.

Quick Summary:

  • Team members should align their idea pitches to the style of their creative project leader
  • Cre
Audit Committees Not Compromised by Big-Four Alumni
internal audit
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Audit Committees Not Compromised by Big-Four Alumni

Benefits include higher audit quality, lower fees, timelier reporting

Source: by Steven Wilson and Ben Haimowitz, American Accounting Association

Assistant Professor Paul Wong and his co-authors explain how the familiarity of a former partner who sits on the company’s audit committee can actually be a benefit.

A former partner of a Big-Four accountancy sits on the audit committee of a company

Are We Ready for Driverless Cars?
Are We Ready for Driverless Cars?
Blog

Are We Ready for Driverless Cars?

Professor Hemant Bhargava says not yet

(Editor's note: Professor Bhargava's blog originally appeared on Medium on May 5, 2019)

Are we ready for driverless cars?

Short answer, No.

Tesla, the new kid on the block, has shaken up the automobile industry during the last decade, with

Bobbleheads Rule! Promos Can Predict Baseball Attendance
Oakland Athletics Bobblehead
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Bobbleheads Rule! Promos Can Predict Baseball Attendance

Analysis shows giveaways boost MLB game ticket sales

Fresh cut outfield grass, the smell of hot dogs and cool spring nights mean one thing, the Major League Baseball (MLB) season is in full swing.

While having a competitive, star-studded team makes baseball marketers’ jobs much easier, promoting the

What’s Next in the Disney-Netflix Streaming Battle?
A faculty expert explains the Netflix model
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What’s Next in the Disney-Netflix Streaming Battle?

Professor Hemant Bhargava shares his insights on Netflix's future and its preparedness as Disney plans to launch a competing video streaming service, stating, 'Netflix also has other ammunition, too.'

Disney+ Challenge to Netflix
Disney+ Challenge to Netflix
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Disney+ Challenge to Netflix

Disney's streaming service, Disney+, will launch at the end of 2019. The company claims it will be cheaper than Netflix, but there are more reasons why you'll want to subscribe.

Disney's streaming service, Disney+, will launch at the end of 2019

Professor Donald Palmer Contributes to Australia’s Investigation of Child Sexual Abuse in Organizations
Professor Donald Palmer provides expert analysis of institutional cultures
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Professor Donald Palmer Contributes to Australia’s Investigation of Child Sexual Abuse in Organizations

Institutional failures account for many of the 4,400 cases

Source: By Brad Hooker

A royal commission has delivered the most extensive report of its kind, with Professor Palmer providing expert analysis of institutional cultures. 

Quick Summary:

  • Royal Commission delivers most extensive report of its kind on child abuse in
5 Takeaways from the Disney-Fox Merger
5 Takeaways from the Disney-Fox Merger
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5 Takeaways from the Disney-Fox Merger

The Walt Disney Co. is potentially in a deal to merge with 21st Century Fox – but what would this mean for both parties and the entertainment industry?

A Sociologist Goes to Burning Man
The Burning Man Festival draws thousands to a free gift economy each year
Blog

A Sociologist Goes to Burning Man

Being an economic sociologist has always given me a unique way to look at the world. Just as a biologist sees the mold on food in his refrigerator as a natural substance with a Latin name—not my first reaction!—I often note the way in which society

Impact Investing "Supply" Failing to Meet Demand
Group photo of Brad Barber and Ayako Yasuda
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Impact Investing "Supply" Failing to Meet Demand

Moskowitz Prize Winners: Professor Brad Barber and Associate Professor Ayako Yasuda Study Shows Europe’s Demand for Impact Funds Over Traditional Investments Three Times Higher Than in North America

The demand for impact investing alternatives is outstripping the available supply of such choices for investors, according to a new study co-authored by Professor Brad Barber and Associate Professor Ayako Yasuda that was awarded UC Berkeley’s 2016

The Future of TV Content And Distribution
The Future of TV Content And Distribution
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The Future of TV Content And Distribution

Nelson Granados (USC, writing for Forbes in May 2015) discussed how analytics, including Professor Hemant Bhargava's 2013 Marketing Science paper on the economics of bundling when the products in the bundle are sourced from multiple firms, can be