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Marketing Toolbox
A collection of logos, resources and best practices that you can use and refer to as you tell your story about the Graduate School of Management.
Logos
Before downloading logos, please read the campus logo usage agreement.
- Horizontal with rays with reversed UC Davis GSM (.zip)
- Horizontal with rays (.zip)
- Horizontal no rays (.zip)
- Stacked no rays (.zip)
- Stacked with rays (.zip)
- MBA@UCDavis (online MBA) (.zip)
- Affiliate logo for student clubs – horizontal (.zip)
- Affiliate logo for student clubs – stacked (.zip)
Content Development
- GSM Editorial Style Guide
- Blog Post Sample Template
- GSM Voice and Writing for the Web
- Powerpoint Template (pptx)
- Website knowledge base
- Request web editing access
- Submit an idea for a story or press release
Photos and Video
Social Media
- UC Davis Social Media Guidelines
- UC Davis Best Practices for Communicators
- UC Davis Hashtag Directory
- Terms of Use (commenting disclaimer)
Below are GSM’s primary, public-facing accounts:
- facebook.com/ucdavismba
- facebook.com/ucdavisgsmadmissions
- twitter.com/ucdavismba
- twitter.com/ucdavisbigdata
- instagram/com/ucdavismba
- instagram.com/ucdavisMSBA
- instagram.com/ucdavismpac
- linkedin.com/school/15100254/
- youtube.com/user/UCDavisGSM
Campus Resources
UC Davis Strategic Communications provides a variety of information, guidance and resources on their Marketing Toolbox web site. Below are direct links to a few of their tools.
- UC Davis logos
- UC Davis photo library
- UC Davis fonts
- UC Davis colors
- UC Davis style guide
- UC Davis video resources
- Consent to Record form (PDF) (Permission form to photograph/videotape someone)