Marketing Toolbox 2.0
Logos
UC Davis and Graduate School of Management logos are the primary identifiers of the university, and copyrighted by the UC Regents. Please use them responsibly.
Colors
Consistent use of the branding colors will create a subtle sense of harmony across communications channels and tactics.
Web
Marketing and Communications and all departmental web liaisons, publishers and contributors work together to maintain the gsm.ucdavis.edu website according to best practices and at the highest quality possible.
Social Media
We work together with Strategic Communications and with campus partners to creatively engage our community and external audiences with UC Davis stories through social media channels.
Photography
There is great photography and then there is on-brand photography. Understanding how our brand informs the way we compose photos, light our subjects and crop our images will keep our communications consistent with our brand platform.
Video
Using video to express ideas is one of the most powerful ways to reach large audiences. These guidelines and standards are here to help you, the producer, make the most of your video and achieve your communication goals.
Design Elements
In addition to our marks, fonts and colors, we have brand-specific graphic assets that lend depth and flexibility to our visual program.
Campus Messaging
It’s not just what you say. It’s also how you say it. Here we dive into the core positioning of UC Davis and how it translates into messages that can be modulated to resonate with key audiences.
UC Davis Brand Communications Guide > Positioning & Messaging
Contact Marketing & Communications
Have a request for us? Complete the form to get the process started.
Common requests include: web services, photos and videos, social media best practices, news and feature stories and event coverage.