Start-up breastfeeding assistance app engaged a team to define target customers and company valuation; project involved efforts in customer discovery, market research, product pricing, and financial modeling.
Identified potential opportunities for natural herbicides and pesticides in the legal cannabis market, assessing product needs and positioning and developing an understanding of how to approach and market to key players in the industry.
Developed a framework to measure and value Johnson & Johnson’s sustainability initiatives in the medical device and diagnostics business; identified key sustainability-related customer purchase drivers, and recommended areas of focus to address emerging needs and the competitive landscape.
Prioritized potential market segments, developed theory of competitive advantage, and evaluated potential go-to-market strategies to introduce the company’s successful self-limiting insect technology to US fruit and vegetable producers.
Explored, evaluated and tested go-to-market strategies and product features to accelerate growth of a personal nutrition app for HarvestMark, a late-stage venture building internet and mobile platform for farm-to-fork traceability and shopper feedback.
High-end Napa Valley winery sought to segment their customer base through analysis of buying patterns and product preferences and values, and identify most attractive segments for growth and effective direct-to-consumer marketing channel mix.
Conducted field interviews, a survey and independent analysis to identify key traits associated with increased selling productivity by Gartner’s managing partners. Developed a recommended go-forward approach to drive the maximum productivity ramp.
Defined a globally consistent onboarding process for new associates, which involved a market scan of onboarding strategy with comparable agencies, defining best practices, identifying cultural and geographical challenges, assessing KPIs and success criteria, and offering recommendations for implementation.
