Metro EDGE Business Response Spotlight: UC Davis

Sacramento's Metro EDGE young professionals group highlights the Graduate School of Management's all-hands on deck pivot to transition to virtual classes for the Spring quarter.

Promoting Advantages of Product Category, Whether It Is Craft Beer or E-cigarettes, Can Backfire

UC Davis Study Examines How E-cigarettes’ Reputation Declined Over Time

Professor Greta Hsu’s research of efforts to promote e-cigarettes as a healthier alternative to combustible cigarettes have instead backfired.