Lisa Nguyen Elected as HighEdWeb Board Officer

GSM Director of Web Marketing joins new leadership of international digital professionals group

The Higher Education Web Professionals Association (HighEdWeb) has elected Lisa Nguyen as secretary of the board of directors. Nguyen is among new leaders coming on board to help the association meet its strategic goals.

UC Davis Health Comprehensive Cancer Center

  • Determined resources necessary to support and sustain palliative care clinic based upon recent growth and projected demand; demonstrated impact and key variables in allocating resources and support, organizational structure needs and defining the value proposition of the clinic to the health care system.

Sacramento Metro Chamber

  • Assessed what employees are looking for at various stages in their career and how regional businesses are meeting those goals with an evaluation of KPI benchmarks used to measure employment opportunities, deployment of survey to address workforce needs in the region, and development of a KPI scorecard.

Indigo Agriculture

  • Supported the development of the company’s transportation management platform (TMS) through an assessment of competition, identifying points of differentiation, and recommendations for how best to position and communicate the value of the platform to customers.

Bayer Pharmaceuticals

  • Explored opportunities to partner with “hidden gem” universities and innovators to develop a competitive advantage for therapeutic pipeline assets.

Textil Del Valle

  • Performed market research, evaluated key competitors and tested consumer interest in potential products and brand concepts to assess overall market attractiveness and next steps for high-impact Peruvian textile exporter, developing a sustainable clothing brand intended to reach the North American market in 2021.

PayPal

  • Provided updated framework for setting measurable, shared goals focused on enterprise-wide model transformation and strategic planning, establishing prioritization standards, and building processes to effectively review progress.

Blue Rhino

  • Tested hypotheses for industry improvements in propane exchange purchase and delivery methods, including product cost efficiency and product enhancements, and provided actionable strategic recommendations for leadership team to gain market share.

Salmones Camachaca

  • Addressed need of Chilean salmon processor to develop a digital transformation strategy; assessed current industry technological trends, researched key innovations and developed a method to analyze business impacts and a proposal for the prioritization of projected ventures.