Reviewbox is an early stage technology startup focused on delivering e-commerce data and analytics to consumer brands. Their software continually aggregates data across Amazon, Walmart.com, and several other major e-commerce sites. Currently, Reviewbox utilizes their dashboard for descriptive analytics. They have partnered with the UC Davis MSBA Program to try to drive more meaningful insights through three sub-projects that involve predictive and prescriptive analytics. The sub-projects involve exploring relationships between reviews and search and sales rank, understanding the buy box dynamics and Amazon Ads optimization.

Reviewbox's mission is to continuously help brands and manufacturers bridge the knowledge gap between data accessibility and the development of actionable insights derived from the information collected across eCommerce marketplaces. Their software continually aggregates data across Amazon, Walmart.com, and several other major e-commerce sites. Since its 2019-20 practicum sponsorship, Reviewbox has merged with the customer intelligence firm Talkwalker. The MSBA student team is applying machine learning and advanced statistics to build market share and sales estimators - data unavailable to customers of major ecommerce platforms.

The PeopleFun Practicum team will use exploratory data analysis, clustering, and other advanced data science practices to better understand the gamers, enhance revenue, and increase gamer retention this premier game studio. PeopleFun created Wordscapes and Word Stacks, which are the #1 and #2 word games on the Google and Apple stores.

The analysis draws insights from 20 TB of game player data for 570,000+ users. Founded in 2011 by the former leadership of Ensemble Studios, PeopleFun prides itself on its highly talented development team, creativity, rapid prototyping, teamwork and fun. Over 25 million monthly active users play PeopleFun’s games.

The Mondavi Center for the Performing Arts is a performance venue situated on the UC Davis campus, hosting 70+ shows each season.

Customer Engagement in Performing Arts 

Students will create dashboards to track customer sentiment surveys and email marketing metrics. The dashboards will help the marketing team understand the effectiveness of various email campaigns and how different audience clusters respond to offers. 

UC Davis’s Koret Shelter Medicine Program aims to help shelters increase the number of animals they are able to process without wasting resources and while providing these animals with the best possible outcome for their situation. Working closely with the UC Davis Graduate School of Management professor Dr. David Woodruff, this practicum team is augmenting the mathematical optimization model through analytics tools. Using both data from existing animal shelters and simulating realistic data, we aim to build a robust unsupervised classification model through Machine Learning. In the meantime, the team is implementing the optimization model into a website hosted on AWS. With functions such as displaying personalized visualizations of analysis based on input data and giving suggestions using the optimization model, this website helps shelters manage their capacity.

Leveraging data science and AI-powered software, Engage3 helps retailers and brands enhance their performance through localized competitive intelligence and optimized pricing strategies.

Soda, Scorecards and Discounts - Optimal Pricing at Engage 3 

On this project students will dig deep into large, real-world data sets and understand consumer behavior from both the consumer and retailer perspective. In addition to opportunities to implement descriptive analytics, this project offers a rich test bed to improve students forecasting (prescriptive analytics) skill set. 

The COPA Data Initiative team is responsible for optimizing the current search engine for the COPA online forum by developing a content scoring system. The focus is on improving the user experience by providing weighted search results with the help of Natural Language Processing. This would involve developing KPIs to determine the improvement of the search functionality after the implementation of the model. On the administrative side, the COPA team aims to provide a dashboard to monitor site performance through custom metrics.

BARCO Healthcare, is a multinational company headquartered in Kortrijk, Belgium. The student team is helping to analyze the data and workflow aspects of Multidisciplinary Tumor Board Meetings. Objectives include developing business analytics dashboards, measuring ROI and defining and capturing meeting efficiency KPIs. 

The Asian Art Museum (AAM) is home to one of the world’s finest collection of Asian art with an expansive permanent collection and dynamic special exhibitions and public programs. AAM is currently undergoing a $90 million expansion project set to complete in 2020. The MSBA team is supporting AAM during this expansion by developing a statistical model to help predict attendance for special exhibitions, allowing the museum to better meet yearly earned revenue goals while maximizing public engagement with the museum’s art and cultural programs.

Part of SoftBank’s worldwide portfolio of companies revolutionizing business and commerce with cutting-edge technology, REEF transforms underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, Canada, and has a growing presence in Europe. Partnering with the MSBA program allows REEF to pair its rich data infrastructure with cutting-edge decision technologies and enthusiastic young talent from UC Davis to boost its workforce management systems and outcomes.

Established in 1972, Public Storage is the world’s leading self-storage company. A part of the Fortune 500 (NYSE: PSA), Public Storage owns and operates 2500+ facilities across 38 states; we employ thousands of associates across the United States. Public Storage believes that analyzing and improving digital customer engagement is a critical differentiator that we can use to create even more customer value. To that end, the goal of the MSBA project is to develop a full-stack analytics implementation focused on eCommerce analytics.