Match Game: Christy Serrato

After a satisfying career in banking and IT security in the Bay Area, UC Davis alumna Christy Serrato returned to Davis, became program director at Sacramento Entrepreneurship Academy—and founded PairAnything, a mobile app used by wineries that provides wine suggestions to be paired with any dish.

Samantha Contreras

Sacramento Part-Time MBA Student

"UC Davis selected the most wonderful, hard -working, and kind business-minded individuals. I feel privileged to learn and create joyful memories with incredible individuals with a vision to positively impact our society and enterprise through innovation."

Pitching Ideas Successfully Can Hinge on Your Project Leader’s Style

QUICK SUMMARY:

  • Team members should align their idea pitches to the style of their creative project leader
  • Creative project leaders most often self-define themselves as “idealists” or “pragmatists”
  • Idealists are more likely to be receptive to low-conviction pitches.
  • Pragmatists are more likely to be receptive to high-conviction pitches

Creative collaborators can gain greater acceptance of their ideas at work if they customize their idea pitches to the personal identities of project leaders, according to a new study from the Univer

Ken Fisher Feels Backlash of Sexist Comments

Outcry over Ken Fisher’s inappropriate comments prompted a formal apology and a loss of investments. Professor Brad Barber shares why there are so few women in finance and what can be done to adjust that trend.