Elizabeth Pontikes
Professor
Ph.D., Stanford Graduate School of Business
Research Expertise
Category strategy, market evolution, stigma in markets
Elizabeth Pontikes is a professor of management at the University of California, Davis, which she joined in 2019. She was formerly on the faculty of the University of Chicago Booth School of Business as an associate professor and was a visiting associate professor at the Kellogg School of Management. She is an associate editor at Management Science and a senior editor at Strategy Science.
Pontikes studies market categorization, innovation, and technological change. She