Greta Hsu
Professor
Ph.D., Stanford University, Graduate School of Business
Greta Hsu is Professor of Management at the Graduate School of Management at University of California, Davis. She received her Ph.D. in Organizational Behavior, M.S. in Statistics, and M.A. and B.A. Sociology from Stanford University.
Through her research, Hsu develops understanding of how market categories are socially constructed, how they are used and strategically manipulated by market actors, and how they shape market evolution and competitive dynamics. Her work includes studies of industry dynamics in the cannabis, e-cigarette