Vasu Unnava
Adjunct Assistant Professor
Ph.D., Fisher College of Business, Ohio State University
Master of Arts (M.A.), Fisher College of Business, Ohio State University
Why Google is Expanding Into Hardware and Why Now
Google recently announced a major move into several hardware products: Google Pixel (smartphones), Daydream View (virtual reality), Google Home (digital home) and Google Assistant (AI-based personal assistant).
"Bad" Innovation Is Just What Your Company Needs
"Backing an innovation isn’t a single decision. It’s a web of choices and actions to which everyone in the company must commit," says Professor Andrew Hargadon, founder and faculty director of the UC Davis Institute for Innovation and
The Future of TV Content And Distribution
Nelson Granados (USC, writing for Forbes in May 2015) discussed how analytics, including Professor Hemant Bhargava's 2013 Marketing Science paper on the economics of bundling when the products in the bundle are sourced from multiple firms, can be
It Pays to Be Green: The Market Talks Back
Companies that disclose greenhouse gas emissions see stock rise
Professor Paul Griffin is a leading international authority in accounting and financial information and disclosures. In this blog, he discusses the practical applications of his recent study on environmental disclosures, advising executives how to
Moneyball: Business Lessons on Value Creation
Professor Shannon W. Anderson is an expert on the design and implementation of performance measurement and cost control systems. Her research spans the fields of management accounting and operations research. She has been using the “Moneyball” case
