Kay Peters
Visiting Professor
Ph.D., Christian-Albrechts-University, Kiel, Germany
Courses Taught
New Product Development (Startups), Digital Marketing, International Marketing
Kay Peters is the SVI-endowed Chair of Dialog Marketing and Professor of Marketing at Hamburg University, Germany. He holds a visiting position at the University of California Davis since 2010.
His research focusses on advanced dynamics in communication, customer centricity, and international marketing. Since 2010, he expands his research covering sustainability, digital transformation, startups, and since 2019 covering the latest AI advances