New Study Examines What Makes a Video Go Viral
Assistant Professor Hema Yoganarasiham on Social Media Marketing
When it comes to marketing via video sharing on social media, choosing an influential person to “seed” a video is essential—but video quality isn’t all that important.
So concludes a new study of “buzz” marketing on YouTube by Hema Yoganarasimham, an assistant professor at the UC Davis Graduate School of Management. The research takes an important first step in looking at video viewership online, and in helping companies best use online campaigns to boost their return on investment (ROI).
Even if credit unions offered short-term loans at better interest rates and lending terms than payday lenders — and most don’t — current payday loan customers would still prefer the convenience of payday lenders, a new University of California, Davis, study suggests.
The biggest bang in this year’s UC Davis Big Bang! Business Plan Competition came from the S2E Energy founder with a thin, transparent material designed to conduct the sun’s power more cheaply and efficiently than existing solar technology. As first-prize winner, Jon Servaites took home $10,000 at the May 25 finals of the 12th annual competition, which is organized and run by UC Davis MBA students.
Second prize of $4,500 went to the creators of Happy Baby vending machines, for on-the-go access to diapers, organic snacks and other baby products.
Launching Multiple Products to Attract Both Consumers and Application Developers Key to Tech Firm Success, UC Davis Study Says
(Davis, CA) — High-tech firms should market multiple product versions at the same time, such as Apple did with the iPhone and iPod Touch, both to attract early adopters and build a network of individuals and companies that develop applications, according to a new study from the University of California, Davis.
UC Davis Part-time MBA Ranked among Nation’s Top 6% by U.S. News & World Report
Full-time MBA among Top 8% in U.S., 17th Consecutive Year among Premier Programs
(Davis, CA) — The UC Davis Graduate School of Management’s part-time MBA program offered in Sacramento and the San Francisco Bay Area moved up significantly to among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.
UC Davis MBA Students Get Fired Up at 2012 Ignite Entrepreneurial Conference in Boston
Dean's Advisory Cabinet Member Jack Gill Hosts Mentorship Program
While waiting for the first speaker at the 2012 Ignite Entrepreneurship Conference in Boston, UC Davis MBA student Nandhini Raghunathan scanned the on-screen testimonials from previous attendees. “By the end of the third day,” she said. “I could see what each and every one of those comments meant.”
Corporate venture capital investment strategies, goals and outcomes vary greatly depending on the background of the investment manager, a new University of California, Davis, study shows.
In an analysis of the corporate venture capital units of 93 U.S.-based information technology firms, UC Davis researchers found that if managers had private venture capital backgrounds, they tended to invest in start-ups with high-growth prospects — and had less regard for the start-ups’ technological or strategic “fit” with the corporate parent.
UC Davis Graduate School of Management Team Wins Energy Track at Hult Global Case Challenge Regional in San Francisco
MBA Team Advances to Finals in $1 Million Global Poverty Challenge
(Davis, CA) — A team of five UC Davis Graduate School of Management MBA students won the energy track of the 3rd Annual Hult Global Case Challenge’s regional finals in San Francisco on Saturday with their solution to help SolarAid get off-grid solar power and light to 1 million rural African households by the end 2013.
UC Davis Graduate School of Management Team Joins World’s Most Elite in Youth Movement to Find Solutions to Global Poverty at the Hult Global Case Challenge
Global Top-tier Schools Go Head-to-head in $1 Million Poverty Challenge
(Davis, CA)—A team of five UC Davis Graduate School of Management MBA students have advanced to the regional final round of the 3rd Annual Hult Global Case Challenge held today and tomorrow, February 24-25, in San Francisco. The initiative brings together top students from all over the world to develop sustainable solutions to global poverty.
Gallagher Hall Awarded LEED Platinum
First Business School in CA and Third Nationwide to Earn Highest Green Building Ranking
School News • by Tim Akin
Maurice J. Gallagher, Jr. Hall, campus home of the UC Davis Graduate School of Management, has earned a “platinum” certification from the U.S. Green Building Council, the first business school building in California awarded the highest green building ranking. Nationwide, only two other business school buildings have won a platinum ranking.
(Davis, CA) — The UC Davis Graduate School of Management and the Princeton Review are offering a special GMAT Prep Course in February and March 2012. The course includes 21 hours of GMAT preparation instruction, delivered over seven weekly three-hour sessions. Instruction will take place at the School’s Sacramento campus, or at the Bay Area campus in San Ramon.
(Davis, CA) — A UC Davis study finds that it pays to be green, as companies that are open about their greenhouse gas emissions and carbon reduction strategies see stock values rise.
Graduate School of Management Professor Paul Griffin and his co-author, Yuan Sun of UC Berkeley, tracked stock prices of firms around the time these companies voluntarily issued press releases disclosing carbon emission information. In the days after the press releases were issued, the companies saw their stock prices increase significantly, Griffin and Sun found.
(Davis, CA) — Unexplained increases in a company’s auditor fees may foreshadow a future drop in stock prices, according to a new University of California, Davis, study.
“A rise in audit fees acts to deliver a precursory message about trouble within the company,” said Professor Paul Griffin from the Graduate School of Management.
UC Davis Graduate School of Management Moves Forward on Diversity Plan
Historically Black Colleges and Universities Students to Participate in UC Program for Emerging Managers and Leaders
(Davis, CA) — The UC Davis Graduate School of Management has launched a School-wide diversity plan led by newly appointed Chief Diversity Officer Linda Oubre.
(Davis, CA) — The University of California, Davis, is a powerful economic engine for Northern California, generating $6.9 billion in annual economic activity and accounting for 69,000 jobs, according to research released today.
(Davis, CA) — Instead of holding customers captive on a tarmac during unforeseen delays, airlines should give passengers the choice to leave or stay — and compensate them appropriately.
Classes of 2004 and 2005 Rally to Name Student Conference Rooms in Gallagher Hall
Class of 2004 Teams Up to Give Back
by Tim Akin
It started last December with an e-mail to fellow UC Davis MBA alumni from the Class of 2004. A court had ruled that the University of California had broken its promise to hold professional school fees steady. After the California Supreme Court rejected the University’s appeal, thousands of students across the UC system who had been enrolled before 2003 would soon receive a partial refund.
by Tim Akin
Recognizing the power and promise of entrepreneurship and the importance of bridging science and business, Roger and Claudia Salquist have pledged a major gift to name one of the most exciting spaces planned for Gallagher Hall—an egg-shaped Innovation Lab designed specifically for “hatching” new ideas.
It is the first business school building in California to be certified Platinum by the U.S. Green Building Council’s Leadership in Environmental and Energy Design (LEED) program.
- U.S. Green Building Council, LEED Platinum Certification, October 2011
- National Design-Build Excellence Award – Educational Facilities, Design-Build Institute of America (DBIA), October 2011
- Best Higher Education/Research Project, California Construction Magazine, 2010
- Builder’s Choice Award, BUILDER Magazine, 2010
- Exceptional Award for Building, Western Council of Construction Consumers, 2010
- Award of Merit, Pacific Coast Builder Conference Gold Nugget Awards, Best Office/Professional building, 2010
- Award of Merit for Energy + Sustainability, AIA San Francisco Design Awards, 2010
- Honorable Mention, AIA TAP Building Information Model Awards, 2010
- Award of Merit, Structural Engineers Association of Northern California Excellence in Structural Engineering Award, Sustainable Design Category, 2010
- Finalist, Sacramento Business Journal Real Estate Projects of the Year, 2009
- Autodesk Customer Success Story, 2010
- “No Premium. UC Davis Graduate School of Management & Conference Center, a Cost Effective Sustainable Solution Case Study”, Skanska USA Commercial Development Inc., March 2010
- “Achieving Energy Efficiency with State of the Shelf Technologies”, The New York Academy of Sciences, January 2010
- “UC Davis Graduate School of Management Case Study”, USGBC Sacramento Chapter, May 2009
- “A Case Study on Using Building Integrated Modeling Technologies and the Role of Integrated Design”, AIA National Convention in San Francisco, May 2009
- “Physical Infrastructure and Design of the University of California, Davis Graduate School of Management,” University of California, Davis Design and Business Course, March 2009
- “University of California, Davis Graduate School of Management, a Revit Implementation Case Study”, San Francisco Revit User Group, October 2008
- “BIM Strategy for the University of California, Davis Graduate School of Management,” University of California, Davis Architects & Engineers, November 2007
by Anya Reid ’04, Assistant Dean of External Relations and Development
Not long after her graduation, alumna Nilisha Agrawal ’08 approached the Graduate School of Management to explore how she might give back to her alma mater and at the same time help others pursue their UC Davis MBA.