• Explored, evaluated and tested go-to-market strategies and product features to accelerate growth of a personal nutrition app for HarvestMark, a late-stage venture building internet and mobile platform for farm-to-fork traceability and shopper feedback.

• Built out a set of goals and metrics that would support the execution of strategic initiative plan to maintain overall competitive advantage; identified KPIs and ways to monitor execution, operational effectiveness, and other critical aspects of culture and engagement using “balanced scorecard” methodology.
• Evaluated the evolving market for vegetable production in protection production systems and identified the implications for overall vegetable production in North America. Proposed new market strategies that identified top opportunities, key success factors, required investment and potential risk factors.

• Identified three, high-value opportunities for the company to pursue in the energy solution space to make effective use of renewable energy to meet carbon neutral company goals, specifically, opportunities that utilize renewable energy such as solar power generation, offshore wind power generation, fuel cells, mobile batteries, and battery systems for electric vehicles through a PEST analysis.

• Developed a growth strategy focused on providing value-added services to small- and medium-sized businesses for HP’s imaging and PC business.

• Developed detailed go-to-market strategy for a Chilean winery seeking to enter the U.S. market including industry and market research and comprehensive recommendations on prospective import channels and navigation of COVID-related industry challenges.

• Produced a detailed market analysis of engagement models, trends, success criteria, tools, campaigns, use cases and recommendations for increased collaboration between industry and academia in addressing the skills gap in emerging technology sectors.

• Assessed potential for a broad shift to plant-based milk including understanding consumer preferences, market size, price points and purchase drivers, and developed business case for a new plant-based product that rivals cow milk in taste, nutrition, functionality and cost.
• The company sought a team to valorize co-products created from plant-based meat alternative production, create a bio-refinery business plan, and a strategy for monetizing co-products including key opportunities and risks.

• Supported the development of the company’s transportation management platform (TMS) through an assessment of competition, identifying points of differentiation, and recommendations for how best to position and communicate the value of the platform to customers.

• Facilitated understanding of current market opportunities for a specific PC user segment through an understanding the feasibility of these PC users using a Linux-based OS; researched market trends, conducted primary user research, analyzed data and provided recommendations for investment, partnership and acquisition.
• Developed an analysis of thermal solution vendors regarding technology and market position and provided recommendations for investments, partnerships and/or potential acquisition targets to allow the company to increase vertical integration as a component supplier.

• Developed a business plan for entry into the building/energy management system solutions space.

• Prioritized potential market segments, developed theory of competitive advantage, and evaluated potential go-to-market strategies to introduce the company’s successful self-limiting insect technology to US fruit and vegetable producers.

An MBA student team collaborated with Invasive Species Corp. (ISC) to evaluate the market potential for Zequanox®, a product designed to combat zebra and quagga mussel infestations in lakes and industrial water systems. These mussels cause millions of dollars in economic damage annually. Zequanox® offers an effective, yet more environmentally friendly, solution for reducing the presence of zebra and quagga mussels when compared to existing alternatives.

The student team assessed the target market size to inform ISC’s go-to-market strategy, then developed various vertical positioning strategies using a bottom-up approach. It also conducted a price multiplier evaluation, comparing Zequanox® with competitor’s products. This analysis helped determine various pricing strategies and assessed the potential impact of those strategies on market penetration. The team’s analyses provided ISC insights on specific trade-offs inherent in evaluating pricing strategies, sales volumes, and profitability. This approach identified potential price points to drive consumer interest and sales conversions. ISC will leverage the team’s findings and recommendations to prioritize market segment strategies. In addition, the team provided recommendations for refining ISC's sales strategy and distribution partnerships to enhance overall market success.

• Developed a framework to measure and value Johnson & Johnson’s sustainability initiatives in the medical device and diagnostics business; identified key sustainability-related customer purchase drivers, and recommended areas of focus to address emerging needs and the competitive landscape.

• Analysis of U.S. and foreign investments in a new targeted area of the world including growth trends and barriers in the agriculture market to inform their overall company strategy.
• Conducted targeted market research and analysis on the key strategies and trends in the food and agriculture industry to help inform the company’s overall roadmap for providing consulting services

• Focused on implementing the learnings from recent organizational shift around industry segments and customers and resultant higher level, strategic relationships and an increase in the company’s growth rate to identify additional opportunities that leverage the company’s full portfolio for specific industry-focused bundled solutions.
• Made recommendations to inform company’s transformation from a product-centric hardware company to a software-centric solutions company including how to dynamically adapt the consumption, delivery, monetization models and associated operational processes to the markets they serve.

• In conjunction with ZHAW School of Management and Law in Switzerland, provided an outsider view on how an existing or new competitor might disrupt the market and impact Logitech’s leadership position in workplace innovation.

• Identified potential opportunities for natural herbicides and pesticides in the legal cannabis market, assessing product needs and positioning and developing an understanding of how to approach and market to key players in the industry.

• Working with Global Sustainability Team, assessed commercial viability of various carbon capture solutions to help Mars meet their sustainability and carbon footprint reduction goals.
• Built a tool used to evaluate available technologies and potential strategic value of investment options for digital marketing analytics.
• Assessed the commercial viability of new technology; helped the firm develop product applications and identify opportunities based on new and existing consumer insights, effectively serving as the initial marketing team for this cutting-edge techno

• MedSim is a web-based patient simulator developed by UC Davis cardiovascular and thoracic anesthesiologist allowing trainees and practitioners to gain experience in a replicable, low-risk setting. The goal of the project was to provide recommendations on how best to commercialize the product, develop market analysis and marketing strategy, pilot with user base to test viability of marketing strategies.

• This project focused on helping Micron understand artificial intelligence developers’ requirements, pain points and challenges with integrating AI technology into their target hardware and software platforms and provide strategy and business opportunity recommendations for Micron based on key findings.
• Developed and recommended disruptive strategies that Micron could adopt to offset competitive moves and maintain market leadership in the autonomous vehicle semiconductor market.

• Microsoft’s Airband Initiative aims to bridge the digital divide by enabling internet access to rural America. In partnership with Cal.net and Synnex, the project focused on developing a model to drive business opportunities in targeted verticals through untapped technologies like TVWS and IoT.

• Start-up breastfeeding assistance app engaged a team to define target customers and company valuation; project involved efforts in customer discovery, market research, product pricing, and financial modeling.

• Analyzed the changing strategic context for NetApp and data storage as more businesses move to cloud solutions. The team built business cases and associated pricing models for hybrid cloud/on-premises solutions evaluating both the data storage industry and comparable industries that have experienced disruptive changes.

• Developed innovative options to reduce, recover and reuse wastewater from the company’s reverse osmosis water filtration system. Identified recommendations to reduce the need for additional municipal water and provide long-term sustainability advantages for the company.

• Identified operational and cost savings opportunities in order to improve efficiency and profitability in prepared food offerings including an analysis of operations and production flow and timing, and developed an inbound forecasting tool based upon sales data as well as a scorecard to measure loss of inventory.

• Provided direction surrounding opportunities to expand the scope of demand for spices in a targeted $20B+ industry including segmentation, identifying possible entry points, product format recommendations, and go-to-market and channel positioning strategy.

This Davis-based company has developed novel sweet proteins for food and beverages. An MBA team analyzed country-specific regulations and regional taste preferences to identify market expansion opportunities for these differentiated sweeteners.

• Team conducted market research aimed at understanding customer base for the company to target potential small and medium-sized business customers and effectively meet their needs.

• Completed Smart Cities opportunity assessment based on analysis of customer needs and client capabilities. Delivered a customer targeting methodology and framework.

• Developed a creative strategy to access long-term, patient capital in the US in order to invest in expansion of the direct-to-consumer distribution platform for this fast-growing coffee company, owned by thousands of family farmers.

• Defined and developed a ubiquitous ROI calculation approach to be used throughout the company’s selling platform; plans are to deploy the ROI calculator to demonstrate the value in sales cycles and calculate results in implementation across all verticals.

• Provided updated framework for setting measurable, shared goals focused on enterprise-wide model transformation and strategic planning, establishing prioritization standards, and building processes to effectively review progress.

• Assessed current delivery model for urgent care and recommended future paradigms through an assessment of patient needs and perceptions of urgent care, current workflow and process mapping, and modeling costs and staffing needs for maximum efficiency and an optimal patient care experience.
• Assessed current access points for care delivery systems to help leaders understand what strategic options can be implemented to provide quality care to members, with a special emphasis on the millennial patient population.

• The project sought to understand how best to implement a portfolio transition with an emphasis on new CPUC requirements and how that impacts working with internal partners, and developed tools for leadership as they put into operation changes in energy efficiency.
• Developed a comprehensive benchmarking effort to define and assess a major organizational transition and business model change, and recommendations for how to move forward through the shift.
• Presented a business case to assess opportunities to use Big Data enterprise-wide.

• The leading designer, manufacturer, and marketer of headsets and other communications accessories sought a team to assess and refine a business model, competitive positioning and pricing strategy for an innovative and high-potential new product. 

• Evaluation of the competitive market for a SaaS model-based feature, recommendations for business model covering competitive pricing and marketing messages, and a benchmarking strategy to evaluate model success.
• Evaluated go-to-market strategies for the software to identify the right customer segment, studied existing business models, and made recommendations for competitive market positioning, pricing strategy and messaging.