• Researched operational and functional key performance indicators to understand relevance of vital information to key stakeholders; conducted a market analysis of industry benchmark information and created a strategic plan for adoption and framework for presentation of new KPIs.  

• Analyzed the viability of adding a subscription-based service for team’s fans to engage with the team and the brand throughout the year, building a model for reaching new fans as well as reinforcing commitment from existing fanbase.

• Analyzed the bourgeoning market of e-Sports competitions and how to best leverage Kings Guard Gaming and NBA 2K league competitions, and further, how gaming will drive interest in the Sacramento Kings and create new and deeper relationships with the franchise and the community at large.

• Assessed what employees are looking for at various stages in their career and how regional businesses are meeting those goals with an evaluation of KPI benchmarks used to measure employment opportunities, deployment of survey to address workforce needs in the region, and development of a KPI scorecard.

• Built an operational and financial model intended to enhance, develop and rebrand the club’s soccer camps and clinics programs, and support this with a marketing strategy to drive participation and revenue.

• Addressed need of Chilean salmon processor to develop a digital transformation strategy; assessed current industry technological trends, researched key innovations and developed a method to analyze business impacts and a proposal for the prioritization of projected ventures.

• The MBA team was asked how this Business Process Intelligence unit should position itself through a competitor positioning analysis and an examination of market sizes (TAM, SAM, SOM); the team identified market trends, industry-specific user needs and pain points, and created an evaluation framework for selected industries to assess market maturity.

• Developed an implementation plan to integrate the S3i business model into the existing Sims Recycling Solutions operations.

• Explored pursuits of new verticals, competitors and market opportunities in the complete real estate transaction from contract to close for this rapidly-growing software company.
• Assessed how the next generation of home buyers envision the ideal home buying process and developed strategic recommendations for the company to disrupt the space, including building a blueprint of needs for new homebuyers and recommendations for market positioning to meet evolving demands.

• Conducted an analysis of comparable upward mobility programs in order to create a comprehensive career path model to attract and maintain qualified talent allowing employees to recognize opportunities for advancement, and developed recommendations for an internal marketing campaign and phased roll-out of program.
• Researched and developed recommendations for a rotational employment program to complement the existing corporate culture while addressing emergent issues in a competitive labor environment.
• Conducted an analysis of the benefits and challenges of creating a regional Security Operations Center (SOC) to provide a proactive approach to cyber-security risks and vulnerabilities within its infrastructure. 

• Assessed the global market for their certified products, and identified the most impactful opportunities and markets to grow awareness, interest, and purchase intent for Snell certified headgear. 

• Analyzed and proposed strategic investments that would advance the goal of driving increased, long-term renewable energy adoption within the bitcoin ecosystem including an assessment of emerging technologies, recommendation for company focus, and a financial model to illustrate ROI.
• Developed creative ways to use data to inform strategic priorities and investments and make sound financial decisions for the company including an analysis of data and summary of outcomes, key correlations and recommendations for next steps.

• Researched development of products that will compile a digital history and record of data about a house that can be used and referenced by homeowners through identification of customer segments and needs, product roadmap, competitive analysis, feasibility and go-to-market strategy.

• As the U.S. workforce continues to evolve and change, how will Starbucks continue to attract and retain top talent? Through an analysis of partner (employee) sentiment, management interviews, evaluation of current market trends and competitive analysis, the team identified gaps and provided recommendations for a three-year talent retention plan.

• Evaluated prototypes of care models, technical feasibility and user desirability for unmet millennial user needs, and a forecast of how each model might perform against those demands.

• Conducted an analysis of what kinds of devices will have video or voice processing at the edge of a network as opposed to in the cloud, including market study and product positioning. 

• Analyzed the IoT device landscape and evaluated potential paths to fill the most promising opportunities with current or acquired resources, and an assessment for how such an effort would integrate with existing Cloud and Mobility businesses.
• Analyzed sales data, and interviewed and surveyed customers to identify opportunities in Software-as-a-Service products for Fortune 500 information technology supply chain services company. Developed sales and customer segmentation strategies to accelerate cloud services adoption.

• Performed market research, evaluated key competitors and tested consumer interest in potential products and brand concepts to assess overall market attractiveness and next steps for high-impact Peruvian textile exporter, developing a sustainable clothing brand intended to reach the North American market in 2021.

Thriving Pink is a nonprofit organization focused on meeting the needs of cancer patients and their families and loved ones. An MBA student team analyzed the potential to expand Thriving Pink’s services regionally, and the organization’s leadership incorporated the team’s findings into its long-term planning.

An MBA team identified U.S. market entry opportunities and competitive price points for a differentiated lighting technology already used elsewhere globally. This lighting technology has productivity and safety applications in a wide variety of commercial settings. The California Lighting Technology Center shared the team’s findings with its funders to shape future go-to-market plans.

• Conducted a complete analysis of methods, recommendations, opportunities, challenges and barriers for successful execution of a project converting the campus heating system from steam to hot water, supporting the Carbon Neutrality Initiative, which commits the campus to net-zero greenhouse gas emissions by 2025.

• This project sought to modernize the interview process as part of the talent acquisition system in the Human Resources department. The student team conducted research and provided recommended solutions for standardizing and updating the interview process in order to meet institutional compliance and strategic goals. 

• Traveled to Santiago, Chile to participate in the startup phase of an international venture intended to strengthen UC Davis’s visibility and presence in regions around the world. Pinpointed the UC Davis center in Chile as a prototype to develop KPIs and engagement strategy in the region and globally.

• Major regional medical center is advancing their Maternal Fetal Medicine (MFM) program treating and monitoring high-risk pregnancies and keeping mothers and babies healthy throughout gestation, birth and recovery. Deliverables included recognizing existing capacity and resource requirements, identifying best practices in MFM services and recommendations to capitalize upon market size and volume projections.
• In partnership with the Digital Health Research Center, explored new product targeted at the aging population wishing to be more actively involved with their health and wellness from home; assessed potential market viability to provide strategic guidance on development.
• Identified and analyzed opportunities to develop specialized state-of-the-art training programs across myriad surgical specialties, evaluating current facilities and making recommendations for how they should be repurposed to meet the needs of stakeholders.
• Explored opportunities to launch a University-supported business incubator or accelerator with an eye on alignment with the institution’s mission. 

• Determined resources necessary to support and sustain palliative care clinic based upon recent growth and projected demand; demonstrated impact and key variables in allocating resources and support, organizational structure needs and defining the value proposition of the clinic to the health care system.

• Completed a strategic evaluation the veterinary medical school’s pricing across major clinical lines of service in order to complete a comparative analysis and economic model to inform the impact of shifting pricing strategy on services. 

• Researched and analyzed aspects of creating a marketable product from a removed invasive species in order to create a revenue source, improve lake clarity and restore the natural food chain balance.

• Created a nonprofit entity that will work to facilitate legal wine transfers and generate revenue that can be returned to the program.

• Developed a marketing plan to build awareness focused on the consumer (patient) audience.

• Project was to create an overall business strategy encompassing marketing, outreach and partnership to reach objectives for their Knowledge Graphs for Social Good (KG4SG) initiative.

• Evaluated competitive landscape and economic pricing models to optimize commercial strategy for introduction of new, “game-changing” cancer therapy within radiation oncology.
• Provided guidance on how a new therapy within radiation oncology might become a robust, standalone business unit including evaluating commercial models to drive business value, assessing patient access, and options for providing the technology in the U.S. and selected international markets.
• Analyzed factors involved in Varian’s Cloud initiative, including competitive intelligence offerings, value propositions and adoption challenges that should be considered in order to create a leading market position.
• Assessed potential new market size and structure, analyzing the competitive and regulatory landscape, and developing and testing hypotheses on the most successful way to enter the veterinary oncology market.
• Created objective metric strategy to assess engagement performance across the ways that the company interacts with customers and other constituents at the user level, and developed specific set of measurable, achievable, and relevant standards to improve the company’s performance.

• VinZymes is pursuing the discovery of enzymes and data algorithms to help improve measurement and remediation of smoke taint in wine. The project’s focus was to develop a business model and plan specific to measurement of smoke taint as an initial product offering including a cost structure for analytical testing, key customer deliverables, pricing and roll-out strategy.

• Proposed actionable marketing and business strategies to expand the company’s individual vision care line of business.

• Identified attractive target markets and developed strategies in support of Wells Fargo’s goal to become a leader in mass market retirement savings.
• Cleantech banking unit worked with student team to maximize market intelligence and developed recommendations to establish a competitive EV finance practice.