IMPACT MBA Strategic Projects




Developed an approach leading to valuable insights for business and strategy transformation to address the needs of millennial consumers and promote the digital deployment of their product offerings.



Worked with the team in Zurich to propose sustainable, profitable business models, including go-to-market approach and organization capabilities to nurture and grow channel partner engagement and sales in the ABB Ability Marketplace™ ecosystem.

Agilent Technologies

Characterized the communication preferences of Agilent’s current and future customers, surveyed various communications strategies and vehicles, and  developed actionable recommendations with respect to appropriate media mix and communications strategy.


Analyzed the impact of and created a framework for transitioning from direct mail marketing to digital marketing for AT&T Wireless products for both general and diverse market segments.

Developed a clear market definition of eSports and surrounding industry landscape, projections for long-term profitability, conceivable competitors, trends in the market and potential advantages and pitfalls.

Blue Shield of California


Provided insights into market-informed recommendations for continued improvement of their rotational leadership programs with respect to recruiting, onboarding, curriculum, retention and placement.


Evaluated, benchmarked and provided recommendations for a pilot program intended to offer support and retraining to employees who will be displaced by evolving healthcare models and improved technological processes.



Real-time market analysis of new, high-speed semiconductor product release and development of social media marketing strategy and how to engage target consumers. 

Developed a branding and implementation strategy to increase awareness of technological improvements and position the company as a leader in Wi-Fi 6 technology.

Prepared an independent market assessment for the Over-The-Top content delivery market. Developed a recommended IC investment strategy based on this assessment.

California Design Den


Analyzed competitive advantages, evaluated team structure for scalable growth and developed overall strategy for branding, marketing, product positioning and extensions to continue growth and achieve revenue goals in the U.S. market.

Cisco Meraki


Profiled the likely drivers and detractors of the shift from Command Line Interface (CLI) to cloud-based infrastructure, including key beneficiaries, expected timing and placement, and defining potential value-added to companies.

The Coca-Cola Co.


In alignment with Coca-Cola’s World Without Waste initiative, the project goal was to connect understanding of consumer recycling behavior to deeper material trends and technological advances in the marketplace.

The Coca-Cola Co. | Minute Maid Business Unit: Assessed the industry for whitespace opportunities in plant-based beverage categories, considered consumer usage and barriers, and identified new platforms and constructed an innovation pipeline.

Provided insights on the impact of and drivers from other influencers (music, fashion, media and entertainment, beauty, health and food) on the beverage industry, and created a roadmap for how to synthesize trends to new products.


Developed an assessment of how the Internet of Things could be leveraged for the company’s future product development. Recommended opportunities to pursue in the “smart” and “solar” spaces.


Assessed technological advancements in agricultural production, including evaluation of key issues, financial impact modeling and generation of a high-level deployment “road map” for targeted potential solutions.

E&J Gallo Winery


Analyzed the capability to optimize inventory throughout the enterprise through evaluating the benefits of rebalancing vs. production; demonstrated financial advantages via working capital; and created a prototype for the process.

Past Project

Proposed and analyzed various plant workflow and configuration alternatives to accommodate a 2x increase in production capacity. Recommended a solution that optimized both product throughput and end-to-end transportation costs.


Explored blockchain processing technology for registering transactions to effectively challenge title-related business entities and disrupt current systems, incorporating an analysis of risks, practical implementation, and assessment of market opportunities.



Evaluation of market readiness for personalized retail pricing technology and recommendations for market positioning.

Engie Ventures


Identified innovative approaches to financial deal structures and evaluation of potential strategic partners and the competitive landscape, and made recommendations on approach best suited to the company’s target markets to drive company growth.


Conducted field interviews, a survey and independent analysis to identify key traits associated with increased selling productivity by Gartner’s managing partners. Developed a recommended go-forward approach to drive the maximum productivity ramp.

Defined a globally consistent onboarding process for new associates, which involved a market scan of onboarding strategy with comparable agencies, defining best practices, identifying cultural and geographical challenges, assessing KPIs and success criteria, and offering recommendations for implementation.

Gemini Bio-Products


Assessed key market trends, identified potential market opportunities and developed recommendations regarding new market entry, drivers and competitive sales projections for the company to broaden portfolio into reagents and consumables.

Get Satisfaction

Conducted industry analysis and gathered competitive intelligence for Get Satisfaction, an innovative SaaS company with an industry-leading community platform that helps customers unleash the power of conversation.



Validated new cloud software value equation for enterprises moving to a hybrid and multi-cloud world, quantifying success metrics and understanding costs and benefits for technology and cloud adoption, and a competitive analysis of competitors and go-to-market approaches.

HALL Wines

High-end Napa Valley winery sought to segment their customer base through analysis of buying patterns and product preferences and values, and identify most attractive segments for growth and effective direct-to-consumer marketing channel mix. 


Explored, evaluated and tested go-to-market strategies and product features to accelerate growth of a personal nutrition app for HarvestMark, a late-stage venture building internet and mobile platform for farm-to-fork traceability and shopper feedback.



Built out a set of goals and metrics that would support the execution of strategic initiative plan to maintain overall competitive advantage; identified KPIs and ways to monitor execution, operational effectiveness, and other critical aspects of culture and engagement using “balanced scorecard” methodology.

Past Project

Evaluated the evolving market for vegetable production in protection production systems and identified the implications for overall vegetable production in North America. Proposed new market strategies that identified top opportunities, key success factors, required investment and potential risk factors.


Developed a growth strategy focused on providing value-added services to small- and medium-sized businesses for HP’s imaging and PC business.


Produced a detailed market analysis of engagement models, trends, success criteria, tools, campaigns, use cases and recommendations for increased collaboration between industry and academia in addressing the skills gap in emerging technology sectors.

Impossible Foods


The company sought a team to valorize co-products created from plant-based meat alternative production, create a bio-refinery business plan, and a strategy for monetizing co-products including key opportunities and risks.

Johnson & Johnson

Developed a framework to measure and value Johnson & Johnson’s sustainability initiatives in the medical device and diagnostics business; identified key sustainability-related customer purchase drivers, and recommended areas of focus to address emerging needs and the competitive landscape.

K Coe + Isom


Analysis of U.S. and foreign investments in a new targeted area of the world including growth trends and barriers in the agriculture market to inform their overall company strategy.

Conducted targeted market research and analysis on the key strategies and trends in the food and agriculture industry to help inform the company’s overall roadmap for providing consulting services

Keysight Technologies


Focused on implementing the learnings from recent organizational shift around industry segments and customers and resultant higher level, strategic relationships and an increase in the company’s growth rate to identify additional opportunities that leverage the company’s full portfolio for specific industry focused bundled solutions.

Past Project

Made recommendations to inform company’s transformation from a product-centric hardware company to a software-centric solutions company including how to dynamically adapt the consumption, delivery, monetization models and associated operational processes to the markets they serve.

Mars, Incorporated


Built a tool used to evaluate available technologies and potential strategic value of investment options for digital marketing analytics.

Assessed the commercial viability of a new technology; helped the firm develop product applications and identify opportunities based on new and existing consumer insights, effectively serving as the initial marketing team for this cutting-edge technology.



Microsoft’s Airband Initiative aims to bridge the digital divide by enabling internet access to rural America. In partnership with and Synnex, the project focused on developing a model to drive business opportunities in targeted verticals through untapped technologies like TVWS and IoT.


Start-up breastfeeding assistance app engaged a team to define target customers and company valuation; project involved efforts in customer discovery, market research, product pricing, and financial modeling.


Analyzed the changing strategic context for NetApp and data storage as more businesses move to cloud solutions. The team built business cases and associated pricing models for hybrid cloud/on-premises solutions evaluating both the data storage industry and comparable industries that have experienced disruptive changes.

Nor-Cal Beverage

Developed innovative options to reduce, recover and reuse wastewater from the company’s reverse osmosis water filtration system. Identified recommendations to reduce the need for additional municipal water and provide long-term sustainability advantages for the company.

Nugget Markets


Identified operational and cost savings opportunities in order to improve efficiency and profitability in prepared food offerings including an analysis of operations and production flow and timing, and developed an inbound forecasting tool based upon sales data as well as a scorecard to measure loss of inventory.



Team conducted market research aimed at understanding customer base for the company to target potential small and medium-sized business customers and effectively meet their needs.



Defined and developed a ubiquitous ROI calculation approach to be used throughout the company’s selling platform; plans are to deploy the ROI calculator to demonstrate the value in sales cycles and calculate results in implementation across all verticals.

Permanente Medical Group


Assessed current delivery model for urgent care and recommended future paradigms through an assessment of patient needs and perceptions of urgent care, current workflow and process mapping, and modeling costs and staffing needs for maximum efficiency and an optimal patient care experience.


Assessed current access points for care delivery systems to help leaders understand what strategic options can be implemented to provide quality care to members, with a special emphasis on the millennial patient population.



The project sought to understand how best to implement a portfolio transition with an emphasis on new CPUC requirements and how that impacts working with internal partners, and developed tools for leadership as they put into operation changes in energy efficiency.


Developed a comprehensive benchmarking effort to define and assess a major organizational transition and business model change, and recommendations for how to move forward through the shift.


The leading designer, manufacturer, and marketer of headsets and other communications accessories sought a team to assess and refine a business model, competitive positioning and pricing strategy for an innovative and high-potential new product. 

Redpine Signals Inc.


Evaluation of the competitive market for a SaaS model-based feature, recommendations for business model covering competitive pricing and marketing messages, and a benchmarking strategy to evaluate model success.

Evaluated go-to-market strategies for the software to identify the right customer segment, studied existing business models, and made recommendations for competitive market positioning, pricing strategy and messaging.



Explored pursuits of new verticals, competitors and market opportunities in the complete real estate transaction from contract to close for this rapidly-growing software company.

Assessed how the next generation of home buyers envision the ideal home buying process and developed strategic recommendations for the company to disrupt the space, including building a blueprint of needs for new homebuyers and recommendations for market positioning to meet evolving demands.

Sacramento Municipal Utility District (SMUD)


Conducted an analysis of comparable upward mobility programs in order to create a comprehensive career path model to attract and maintain qualified talent allowing employees to recognize opportunities for advancement, and developed recommendations for an internal marketing campaign and phased roll-out of program.


Researched and developed recommendations for a rotational employment program to complement the existing corporate culture while addressing emergent issues in a competitive labor environment.

Past Project

Conducted an analysis of the benefits and challenges of creating a regional Security Operations Center (SOC) to provide a proactive approach to cyber-security risks and vulnerabilities within its infrastructure. 

Square, Inc.


Developed creative ways to use data to inform strategic priorities and investments and make sound financial decisions for the company including an analysis of data and summary of outcomes, key correlations and recommendations for next steps.

Stanley Black & Decker


Researched development of products that will compile a digital history and record of data about a house that can be used and referenced by homeowners through identification of customer segments and needs, product roadmap, competitive analysis, feasibility and go-to-market strategy.

Sutter Health


Evaluated prototypes of care models, technical feasibility and user desirability for unmet millennial user needs, and a forecast of how each model might perform against those demands.



Conducted an analysis of what kinds of devices will have video or voice processing at the edge of a network as opposed to in the cloud, including market study and product positioning. 


Analyzed the IoT device landscape and evaluated potential paths to fill the most promising opportunities with current or acquired resources, and an assessment for how such an effort would integrate with existing Cloud and Mobility businesses.

Analyzed sales data, and interviewed and surveyed customers to identify opportunities in Software-as-a-Service products for Fortune 500 information technology supply chain services company. Developed sales and customer segmentation strategies to accelerate cloud services adoption.

UC Davis Health

Identified and analyzed opportunities to develop specialized state-of-the-art training programs across myriad surgical specialties, evaluating current facilities and making recommendations for how they should be repurposed to meet the needs of stakeholders.

Explored opportunities to launch a University-supported business incubator or accelerator with an eye on alignment with the institution’s mission. 

Varian Medical Systems


Analyzed factors involved in Varian’s Cloud initiative, including competitive intelligence offerings, value propositions and adoption challenges that should be considered in order to create a leading market position.


Assessed potential new market size and structure, analyzing the competitive and regulatory landscape, and developing and testing hypotheses on the most successful way to enter the veterinary oncology market.

Past Project

Created objective metric strategy to assess engagement performance across the ways that the company interacts with customers and other constituents at the user level, and developed specific set of measurable, achievable, and relevant standards to improve the company’s performance.

Wells Fargo

Identified attractive target markets and developed strategies in support of Wells Fargo’s goal to become a leader in mass market retirement savings.

Cleantech banking unit worked with student team to maximize market intelligence and developed recommendations to establish a competitive EV finance practice.